As we reported earlier, Infiniti is changing all their model names so that they start with Q for cars and QX for SUVs. Long-running nameplates such as the G37 will disappear to make way for the Q50; and freshly-minted nameplates such as the JX35 will disappear just as quickly as they appeared, becoming QX60 in the process. We are told the GCC will be the first region in the world to receive these renamed model. The first of these will be the FX models, which will henceforth be known as the QX70 as soon as the 2014 model is launched.
At the press conference in Dubai, a QX70 was displayed. The sport models will be called the QX70S, the “S” being in red. Potential hybrid versions in the future will also be called the QX70S, but the S will be in blue. And the engine will be denoted by fender badges, such “3.7” and “5.0”, referring to the displacement.
We’re also told a new flagship model, which could possibly be called the Q80, might be launched in the future. If it goes ahead, the larger new car will take its place above the Infiniti M, which will soon be known as the Q70. The G37 replacement, namely the Q50 sedan, should reach the UAE and other GCC by the end of the year or beginning of next year, with the coupe and convertible versions, called the Q60, coming a fair bit later after that.
Infiniti says they sell around 6,000 cars a year in the Middle East, and the soon-to-be-renamed JX is ironically their best-selling model now. The renaming was done so they’d have an easier time coming up with names for new models that weren’t already copyrighted. We know Audi and Infiniti had a feud over the letter “Q” in the recent past. Apparently research says consumers were fine with the new nomenclature.
Keep track of future models in the Infiniti buyer guide.