Feature Stories

Sanaa Ouahmane Presents an Alternative to Vehicle-ownership: Subscribe Me by AWR Mobility Services.  

Sanaa Ouahmane Presents an Alternative to Vehicle-ownership: Subscribe Me by AWR Mobility Services.  

Homegrown innovation is at the heart of Sanaa Ouahmane’s leadership in AWR Mobility Services. An automotive veteran for over 20 years, Sanaa was ready to set digital transformation in motion for the rental and leasing division at AW Rostamani Group for the rental and leasing division at AW Rostamani Group when she joined AW Rostmani back in 2020. Understanding the ever-changing needs of her customers, Ms. Sanaa explored beyond the traditional retail rentals & commercial leasing verticals to curate a new mobility solution arm that challenges traditional mind-set and constantly delivers innovative products for the UAE audience.

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All-new 2025 INFINITI QX80 revealed in New York

All-new 2025 INFINITI QX80 revealed in New York

The all-new 2025 INFINITI QX80 re-sets the full-size luxury SUV segment benchmark. It brings together understated yet detailed style, intelligently integrated technology and a commanding, effortless driving experience. Making its public debut for the first time, the all-new QX80 is the flagship of the INFINITI lineup and the first new model in INFINITI’s product renaissance, showcasing the brand’s commitment to innovation, design excellence, and luxury.

The reveal moment, held at the iconic Hudson Yards, commenced with an exclusive unveiling ceremony, attended by select members of the American press and influential personalities.

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HAVAL by GWM - Offering Incredibly Comprehensive SUV Range

HAVAL by GWM – Offering Incredibly Comprehensive SUV Range

HAVAL, a prominent brand under Great Wall Motors, has made significant strides in the global automotive market, particularly with its diverse range of SUVs and crossovers designed to cater to various consumer preferences and needs. Its models include the Dargo, H6, H9, Jolion, H6 GT and H6 HEV, each tailored to deliver unique driving experiences while upholding the brand’s commitment to innovation, safety, and affordability. HAVAL is distributed under Swaidan Trading in the UAE, which is a subsidiary of Al Naboodah Group and has 5 showrooms and 6 service centres spread across UAE.

The Dargo stands out as HAVAL’s bold explorer for the adventurous spirit,

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GWM TANK 500 & TANK 300's off-roading capabilities showcased at XQuarry, Sharjah.

GWM TANK 500 & TANK 300’s off-roading capabilities showcased at XQuarry, Sharjah.

GWM’s TANK, under the distributorship of Al Naboodah Group (and Swaidan Trading), hosted its first-ever Fun Drive event in the UAE on Saturday, the 2nd of March. The brand made its debut in the country in June 2023, immediately leaving a significant impact on the market. Its luxury off-road SUVs quickly established themselves as formidable off-roading powerhouses.

The event commenced with a gathering of zealous TANK customers at the GWM Deira showroom. The morning was set in motion with an ambient atmosphere filled with light music and an array of gourmet bite-sized foods,

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Swaidan Trading & GWM, HAVAL reflect on nurturing partnership.

Swaidan Trading & GWM, HAVAL reflect on nurturing partnership.

As Swaidan Trading, a subsidiary of Al Naboodah Group, reflects on its distributorship of Great Wall Motor (GWM) and HAVAL in the UAE, it is important to understand the group’s history and ambition, which have led to this present, successful partnership between the Emirati-owned conglomerate and the fast-growing, trendy Chinese SUV brands in the nation. Under the unwavering support of Al Naboodah Group, Swaidan Trading has successfully established five GWM and HAVAL showrooms and six service centers, which are spread across the UAE.  

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HONGQI HS3

HONGQI HS3 Officially Launching on February 28th

On the evening of February 15th, HONGQI, China’s premier luxury car brand, unveiled its latest model, the HS3, in a stunning display by lighting up 82 matrix billboards along Boulevard City, marking the thrilling start of the HS3’s pre-sale in the Middle East. This event instantly became the most attention-grabbing news in the industry, attracting a significant number of young consumers from the Middle East with its allure and pre-sale orders. Starting at a price of 109,900 SAR, the HS3’s luxury, style, and unique design, coupled with its superior space and power performance compared to other vehicles in its class,

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HONGQI HS3

HONGQI HS3 Starts Pre-Sale in the Middle East: The Most Powerful Entry-Level Luxury SUV Arrives

On February 15th, 2024, HONGQI, China’s top luxury car brand, held a unique pre-sale event for its SUV, the HS3, at Riyadh’s Boulevard City, officially kick-starting the launch of the HONGQI HS3 in the Middle East. The deepening high-end tone of HONGQI, along with the exceptional strength of the HS3, undoubtedly holds great appeal for the younger generation of consumers in the Middle East

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