Barbican ride-pimping campaign winner
While dumb shows such as Pimp My Ride become repititive after five episodes, it inspired drink-maker Barbican’s Supe-up Your Ride promotion, which offered regional owners of crappy cars the chance to win a free refurbishment and customisation of their ride. During their 3-month promotion, visitors were asked to upload videos of their old beaters on clipatbarbican.com, and other site visitors voted on which ones should be customised. The winners included this R32-spec Nissan Skyline GTS.
The exterior was given a full body kit, paint job, xenon lights, 18-inch rims and under-body neon lights. The inside got a full-leather interior, including dash, panels and woofer-box, a state-of-the-art sound system and more neon lighting effects.