Al Nabooda

As Audi accelerates its global shift toward electrification, the Middle East remains a uniquely complex and opportunity-rich market. With customer preferences spanning combustion, hybrid, and fully electric models, the brand’s regional strategy demands a careful balance between innovation and tradition. In this exclusive interview, Jan Scheidgen, General Manager of Al Nabooda Automobiles, shares his vision for Audi’s evolution in the region, covering electrification, digital transformation, sustainability, and how Audi aims to reclaim leadership in the premium segment while staying true to its core philosophy of Vorsprung durch Technik.

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Al Nabooda Automobiles L.L.C, the official distributor for Volkswagen in Dubai and the Northern Emirates, has once again been recognized at the prestigious Volkswagen Middle East Dealer of the Year awards. The latest win continues a run that has witnessed back-to-back Dealer of The Year accolades in 2023 and 2022 along with the Best Sales Dealer Network award in 2021. The award announcement follows a comprehensive regional competition conducted by Volkswagen Middle East, evaluating dealers in various categories such as customer experience in sales and service and performance in all areas of the business. Al Nabooda Automobiles also secured further top positions including distinctions as the Best Dealer in the region for New Car Sales,

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