Industry News

AGMC has unveiled a new brand identity and evolved operating model as the company marks its 50th anniversary in the UAE, positioning itself beyond traditional automotive retail and into a broader mobility-focused ecosystem.

Founded in 1976, AGMC has long been known in the UAE as the official representative for premium automotive brands including BMW, MINI, Rolls-Royce Motor Cars and BMW Motorrad. Under its new structure, the company says it is bringing together its automotive partnerships and AGMC-owned mobility businesses under a single master brand identity built around the slogan “Always Moving.”

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Elite Group Holding has launched ART Elite Car Rental, a new subsidiary offering flexible, all-inclusive vehicle leasing services. The UAE-based conglomerate — an exclusive partner of Soueast and Jetour in the UAE — is kicking off the initiative with Soueast vehicles available for immediate leasing. Jetour models are set to join the lineup in the coming months.

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ROX Motor, a rising global luxury electric vehicle brand, has signed a strategic partnership with UAE-based petrochemicals giant Borouge to jointly develop innovative lightweight materials aimed at advancing sustainable mobility. The deal was formalised during the Make it in the Emirates 2025 exhibition in Abu Dhabi.

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AGMC, the official BMW dealer in Dubai, Sharjah, and the Northern Emirates, has been officially certified as a BMW Classic Partner. This makes it one of the select few dealerships in the Middle East authorised to service and restore classic BMW models.

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Peugeot has officially launched the new 3008 and 5008 SUVs in the Middle East. The updated models bring a fresh design, upgraded technology, and improved versatility.

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The new Porsche 911 Carrera S has been unveiled, which is positioned between the base 911 Carrera and the more performance-oriented 911 Carrera GTS T-Hybrid. The updated model offers significant performance upgrades and a broader range of customization options, making it an enticing addition to the Carrera lineup. Available in both Coupé and Cabriolet versions, the new Carrera S gets more power and improved handling.

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Launched in 2024 in the UAE, the 2025 MG 7 is a front-wheel-drive sedan in the brand’s lineup. The 1.5L turbo engine starts at AED 77,777, and the 2.0L turbo variant starts at AED 107,000. The MG 7 has four trims: STD, DEL, COM, and G.DEL. The trims are similar on the exteriors, with changes only in the interior features and engine size.

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Homegrown innovation is at the heart of Sanaa Ouahmane’s leadership in AWR Mobility Services. An automotive veteran for over 20 years, Sanaa was ready to set digital transformation in motion for the rental and leasing division at AW Rostamani Group when she joined back in 2020. Understanding the ever-changing needs of her customers, Ms. Sanaa explored beyond the traditional retail rentals & commercial leasing verticals to curate a new mobility solution arm that challenges traditional mind-set and constantly delivers innovative products for the UAE audience. Hence, AWR Mobility Services played an instrumental role in enabling Sanaa and her team to design,

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Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility. The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.

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Kia Middle East and Africa announces the forthcoming introduction of its revolutionary ‘Platform Beyond Vehicle’ (PBV) model in the MEA region, scheduled for 2026. To celebrate the announcement, Kia is hosting an event to introduce the modular vehicles on February 20th and 21st, 2024, at Banyan Tree, Bluewaters Island, Dubai. Guests, including media representatives, governmental entities, fleet customers, and business owners from key markets across the region, will be in attendance to witness the unveiling of Kia’s latest total mobility solution.

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