ROX Motor and Borouge partner to develop lightweight materials for EVs in the UAE

ROX Motor, a rising global luxury electric vehicle brand, has signed a strategic partnership with UAE-based petrochemicals giant Borouge to jointly develop innovative lightweight materials aimed at advancing sustainable mobility. The deal was formalised during the Make it in the Emirates 2025 exhibition in Abu Dhabi.

As part of the agreement, both companies will collaborate on creating recyclable polyolefins and engineered composite materials for interior and exterior automotive components. These materials are expected to reduce vehicle weight, improve energy efficiency, and meet the growing demand for eco-conscious performance vehicles in the UAE and global markets.

The partnership is a key milestone in ROX Motor’s strategy to localise its supply chain and support the UAE’s Operation 300 Billion initiative, which aims to grow the country’s industrial base.

Jarvis Yan, Founder and CEO of ROX Motor, said:

“We are honoured to partner with Borouge, one of the UAE’s leading industrial champions. This collaboration will allow us to co-develop materials that reduce environmental impact while enhancing performance, particularly for the off-road and outdoor lifestyle our vehicles are designed for.”

Borouge CEO Hazeem Sultan Al Suwaidi added:

“This partnership marks our entry into the UAE’s emerging EV sector. We are proud to supply advanced polyolefins that combine performance with sustainability, in line with the goals of Make it in the Emirates and our vision for a future-ready automotive industry.”

The materials developed will be tailored to real-world driving scenarios in the region, such as urban commutes, desert off-roading, and outdoor recreation — key priorities for ROX Motor, which targets adventurous drivers and luxury EV buyers alike.

The signing was witnessed by senior officials including H.E. Badr Salim Al Olama, Director General of Abu Dhabi Investment Office, and Naser Abdulazeez Ahmed, CEO of ROX Automobiles UAE.

What this partnership means for the UAE

The ROX Motor-Borouge partnership is more than just a technical collaboration — it’s a strategic win for the UAE’s growing ambitions in the electric vehicle and manufacturing sectors. By anchoring a global EV brand like ROX Motor within the local supply chain, the deal directly supports the Operation 300 Billion industrial strategy and reinforces the Make it in the Emirates campaign.

It also positions the UAE as a serious player in next-generation automotive innovation, not just as a consumer market, but as a development and manufacturing hub. With real-world applications for regional driving conditions — from city streets to desert trails — this collaboration reflects a shift toward EVs designed for the region, not just sold in it.

Most importantly, it lays the groundwork for an ecosystem where global EV brands can localise operations, reduce environmental impact, and deliver vehicles tailored to UAE drivers — all while contributing to economic diversification and sustainability goals.