Feature Stories

GWM TANK 500 & TANK 300's off-roading capabilities showcased at XQuarry, Sharjah.

GWM TANK 500 & TANK 300’s off-roading capabilities showcased at XQuarry, Sharjah.

GWM’s TANK, under the distributorship of Al Naboodah Group (and Swaidan Trading), hosted its first-ever Fun Drive event in the UAE on Saturday, the 2nd of March. The brand made its debut in the country in June 2023, immediately leaving a significant impact on the market. Its luxury off-road SUVs quickly established themselves as formidable off-roading powerhouses.

The event commenced with a gathering of zealous TANK customers at the GWM Deira showroom. The morning was set in motion with an ambient atmosphere filled with light music and an array of gourmet bite-sized foods,

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Swaidan Trading & GWM, HAVAL reflect on nurturing partnership.

Swaidan Trading & GWM, HAVAL reflect on nurturing partnership.

As Swaidan Trading, a subsidiary of Al Naboodah Group, reflects on its distributorship of Great Wall Motor (GWM) and HAVAL in the UAE, it is important to understand the group’s history and ambition, which have led to this present, successful partnership between the Emirati-owned conglomerate and the fast-growing, trendy Chinese SUV brands in the nation. Under the unwavering support of Al Naboodah Group, Swaidan Trading has successfully established five GWM and HAVAL showrooms and six service centers, which are spread across the UAE.  

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HONGQI HS3

HONGQI HS3 Officially Launching on February 28th

On the evening of February 15th, HONGQI, China’s premier luxury car brand, unveiled its latest model, the HS3, in a stunning display by lighting up 82 matrix billboards along Boulevard City, marking the thrilling start of the HS3’s pre-sale in the Middle East. This event instantly became the most attention-grabbing news in the industry, attracting a significant number of young consumers from the Middle East with its allure and pre-sale orders. Starting at a price of 109,900 SAR, the HS3’s luxury, style, and unique design, coupled with its superior space and power performance compared to other vehicles in its class,

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HONGQI HS3

HONGQI HS3 Starts Pre-Sale in the Middle East: The Most Powerful Entry-Level Luxury SUV Arrives

On February 15th, 2024, HONGQI, China’s top luxury car brand, held a unique pre-sale event for its SUV, the HS3, at Riyadh’s Boulevard City, officially kick-starting the launch of the HONGQI HS3 in the Middle East. The deepening high-end tone of HONGQI, along with the exceptional strength of the HS3, undoubtedly holds great appeal for the younger generation of consumers in the Middle East

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HONGQI HS3

The HONGQI HS3 to Launch Pre-Sales Soon, Set to Become the Dream Ride for the Young in the Middle East

It is reported that the HONGQI HS3 pre-sales will be officially launched on February 15th, which will bring a strong shock to the local young people and the automobile market. With the continuous improvement of people’s well-being, higher requirements have been put forward for the configuration of family cars. Is there a car that can meet the needs of users with a comfortable and large space, strong driving power, convenient and intelligent configuration, and comprehensive safety protection? You will find the answer in the HONGQI HS3!

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JETOUR T2 LAUNCH DUBAI ELITE CARS

JETOUR T2 – Launched in the UAE by The Elite Cars

The Elite Cars, the exclusive distributor of Jetour in the UAE, launched the JETOUR T2 model on January 27. The fast-growing global automotive brand is known for bringing a “Safe, Comfortable, Intelligent, and Robust” Travel+ lifestyle to individuals. The launch in the UAE marks a historic milestone as the new model’s first-ever global introduction. It underscores the brand’s dedication to pushing boundaries and redefining the SUV automotive landscape in the region. 

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