Sanaa Ouahmane Presents an Alternative to Vehicle-ownership: Subscribe Me by AWR Mobility Services.  

Homegrown innovation is at the heart of Sanaa Ouahmane’s leadership in AWR Mobility Services. An automotive veteran for over 20 years, Sanaa was ready to set digital transformation in motion for the rental and leasing division at AW Rostamani Group when she joined back in 2020. Understanding the ever-changing needs of her customers, Ms. Sanaa explored beyond the traditional retail rentals & commercial leasing verticals to curate a new mobility solution arm that challenges traditional mind-set and constantly delivers innovative products for the UAE audience. Hence, AWR Mobility Services played an instrumental role in enabling Sanaa and her team to design, develop and execute innovative products & solutions such as Subscribe Me whilst ensuring consumer convenience, flexibility, and affordability. 

It’s like Netflix for Cars! Subscribe a car when you need one, upgrade when the extended family comes over for the winter and signoff when you’re away for the summer. Car ownership does come with its overheads that extends beyond just cost, time and convenience. Hence, Subscribe Me fits right into the segment within short term to long term leasing solution providers in the region. “In the UAE’s fast-paced lifestyle, having no long-term commitment gives our customers the flexibility and freedom to drive the car they want.” Sanaa Ouahmane, CEO – AWR Mobility Services & AWR Trading.

Subscribe Me will not just be limited to regular vehicles but progressively move into other lifestyle vehicle segments such as SUVs and luxury vehicles to cater to a niche market segment that has seen a significant growth in the last couple of years. Sanaa outlines that Subscribe Me will continue to enhance its customer experiences by providing various rewards and incentives to further develop the overall ecosystem of Subscribe Me. However, AWR Mobility Services’ innovation doesn’t just stop in the UAE; they plan to expand to regional and international markets with Subscribe Me and other innovative vehicle-ownership models.

The automotive industry as a whole is undergoing tectonic shifts with a renewed interest in hybrids and electric vehicles; therefore, the traditional and archaic modalities are bound to change or get left behind. Gen Z and Gen Alpha are not apprehensive about the resale value of their vehicles, unlike their millennial parents. That makes Subscribe Me their subscription of choice for cars, thereby enabling Subscribe Me to triple its growth year on year.

Visit the Website: Subscribe ME: Car Subscription & Car Rental in Dubai & UAE