Chinese new-energy vehicle brand ROX has announced plans to establish one of the Middle East’s first advanced AI-driven automotive manufacturing centres in Abu Dhabi, following a strategic agreement with KEZAD Group and support from the Abu Dhabi Investment Office.
Chinese luxury carmaker ROX has officially unveiled its new global flagship SUV, the ROX Adamas, during a grand launch event held at the Emirates Palace in Abu Dhabi. The debut marks a significant milestone for the brand as it sets its sights on the international luxury market, beginning from the heart of the Middle East.
ROX Motor, a rising global luxury electric vehicle brand, has signed a strategic partnership with UAE-based petrochemicals giant Borouge to jointly develop innovative lightweight materials aimed at advancing sustainable mobility. The deal was formalised during the Make it in the Emirates 2025 exhibition in Abu Dhabi.
ROX Motors, the UAE dealer for the EV brand behind the popular ROX 01 SUV, has officially delivered some vehicles to the Ras Al Khaimah Police.
The ROX 01 is a mid-size hybrid SUV introduced by Chinese manufacturer Rox Motor, with a powertrain that includes two electric motors and a 1.5-litre turbocharged four-cylinder petrol engine. It made its debut in the region and quickly gained traction with its standout design, impressive range and interior features.