MINI hosts launch party for new MINI countryman
Against the backdrop of the Salone del Mobile, the world’s foremost design exhibition, MINI recently celebrated the launch of the new MINI Countryman at Face 2 Superstudio in Via Tortona, currently one of Milan’s hottest locations. Some of the leading names in the Italian and international world of fashion, design and lifestyle partied with MINI and even packed their bags for a MINI weekend getaway.
The soirée was attended by celebrities Margherita Maccapani Missoni, Delfina Delettrez Fendi, Martina Branch and Maarten Baas. The highlight of the event was the world premiere of the newest MINI family member, which was celebrated by Michelle Branch and Timbaland who performed the MINI Countryman song live at the event.
Under the theme “Urban meets Country”, nature, harmony and life were brought together in the midst of this Italian metropolis. The red carpet was grass-green while the interior of the studios displayed everything you might need on a foray to the countryside – from a flower meadow to a woody nook with butterflies – as well as the perfect vehicle: the MINI Countryman. Meanwhile, star DJ Nicola Guiducci knocked out some upbeat tunes that created the right party atmosphere for the 350 guests, including Viktor Horsting and Rolf Snoeren from the Viktor & Rolf brand, the Gianfranco Ferré, designers Roberto Rimondi and Tommaso Aquilano and Kean Etro from Etro,
The new MINI Countryman is a brand new type of vehicle for MINI, which bridges the gap between the classic MINI and a modern Sports Activity Vehicle (SAV). This means that the MINI Countryman is no longer limited to urban dimensions; it can be driven in environments beyond the city, meaning a brand new audience can enjoy greater space, flexibility and the driving fun associated with MINI. This is also the first MINI to feature four doors and a wide-opening rear door while offering a raised seating position and optimised rider comfort.
And what could be more perfect than a drive in the new MINI Countryman? Driving a new MINI Countryman to a picnic in the park or the country of course! In homage to the activity which is right on trend this summer, celebrities Margherita Maccapani Missoni, Delfina Delettrez Fendi, Maarten Baas and Dean & Dan Caten from Dsquared² were all invited to kit out the MINI Countryman with their summer weekend getaway and picnic essentials.
What do you think?