Infiniti releases European Phantom watch

Infiniti, the luxury automotive brand from Japan, has announced the arrival of the Limited Edition BR03-92 Instrument Phantom Infiniti wristwatch, engineered by the Swiss specialist watchmaker Bell & Ross. Just 100 examples are being produced, and will be offered only through Infiniti Centres in Europe.

The launch of the exclusive timepiece, an elegant accessory for the discerning Infiniti customer and the watch collector, marks the collaboration of two brands which are synonymous across the globe with exceptional performance, craftsmanship, precision, and modern luxury.

“Infiniti has an emotional, inspirational appeal and offers a very personal style of modern luxury. This is clearly portrayed in the Bell & Ross timepiece which is designed for the tastes of modern owners. At Infiniti we are connecting with our passionate customers around the world, inspiring creativity and from time to time, offering them exclusive items such as this fabulous watch” commented Antoines Barthes, General Manager, Infiniti Business Unit Middle East.

The parallels from the fusion of Infiniti and Bell & Ross are clearly evident in the appearance of the piece. The black carbon powder finish, which encapsulates the 42 mm case, resembles the graphite finish applied to many exterior parts of certain Infiniti models and is just as beautifully crafted. The seconds hand which sits on a galvanic black dial, is lined with a distinct purple coating, the same colour which lies at the heart of Infiniti’s brand identity, and can be seen everywhere from the instruments of the car to furnishings inside an Infiniti showroom such as that in Kuwait City or most recently, in Abu Dhabi.

Whilst on the move, it is all about the ownership experience which is personal and
exclusive: the rear of each the 100 pieces has been engraved with the Infiniti signature and is complemented by an individual number of the edition within the BR03-92 Instrument Phantom Infiniti series.

Jim Wright, Vice President Infiniti Europe, explains: “The limited edition BR03-92 Instrument Phantom watch is a perfect tribute to the core qualities of Infiniti. It is also about offering the Infiniti owner something truly special and individual which we are able to achieve through this exceptional timepiece.”

The BR03-92 Instrument Phantom Infiniti watch goes on sale on 01 June 2010 at a recommended retail price (RRP) of €3,300, and is available for purchase from all European Infiniti Centres.

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