ACDelco Builds On Leadership Position At Automechanika Middle East 2010

ACDelco displayed its regional leadership – the result of double digit growth over the past two years – in premium replacement parts and automotive services at this year’s Automechanika Middle East 2010 in Dubai, and rewarded three lucky raffle winners – Abdul Getto from the UAE, Khushairi Ismail from Malaysia and Jenny Liu from China – with an Apple iPad.

“ACDelco has invested heavily in the Middle East, and is committed to making quality, value parts available to the market. As such, it was critical for us to be at Automechanika, to promote ACDelco’s parts and services and network with trade members,” said Glenn Heller, Manager, Sales and Marketing, GM Parts/ACDelco.

ACDelco’s regional leadership in automotive spare parts is the result of impressive growth in recent years, especially 2009, when sales went up year on year by 14% for revenues of $360 million, the best year on record. With 12% growth witnessed in the first five months of 2010, ACDelco is looking forward to an even better sales year, with projected revenues of $400 million. The GCC accounts for 98% of ACDelco’s Middle East sales, with its largest single market being Saudi Arabia, followed by the UAE.

The biggest seller in ACDelco’s product portfolio is its line of batteries, commanding a 40% market share, making it the regional leader in automotive batteries. ACDelco currently supplies more than 100,000 component parts in 57 different classifications, including batteries, filters, oil, brakes, wipers and more, for almost all makes and models of vehicles on the road, including premium replacement parts for American, European and Asian vehicles, among others. ACDelco has also responded to regional market needs by recently introducing state-of-the-art Window Films for automotive applications and will be offering exciting accessories like Xenon Light Kits and Reverse Park Sensors in the near future. ACDelco’s regional product offering, along with helpful tips, can be viewed at

ACDelco is also increasingly becoming a leader in automotive services, working with its dealer partners to expand its regional network of ACDelco Service Centers, in both existing and new markets, such as Iraq. ACDelco started 2010 with 41 service centres around the region, and expects that number to grow to 47 by year-end.

ACDelco has become synonymous with quality, safety, reliability, and value, establishing a reputation for setting industry standards for premium automotive parts. ACDelco has its regional headquarters and Middle East Distribution Centre in Dubai, along with a battery factory in Saudi Arabia that produces 3 million batteries a year, supporting local talent and providing jobs and in a challenging economic climate.

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