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Jaguar ‘Are You Alive’ campaign sky-diving event


To reflect the ethos of the “Are You Alive” campaign, Jaguar recently hosted a 2-day event aimed at challenging attendees on how alive they felt throughout the experience – particularly while driving the flagship Jaguar XJ and when jumping out of a plane from 13,000 feet over Dubai’s iconic Palm Jumeirah on a sky-diving trip.

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