HONGQI HS3 Officially Launching on February 28th
On the evening of February 15th, HONGQI, China’s premier luxury car brand, unveiled its latest model, the HS3, in a stunning display by lighting up 82 matrix billboards along Boulevard City, marking the thrilling start of the HS3’s pre-sale in the Middle East. This event instantly became the most attention-grabbing news in the industry, attracting a significant number of young consumers from the Middle East with its allure and pre-sale orders. Starting at a price of 109,900 SAR, the HS3’s luxury, style, and unique design, coupled with its superior space and power performance compared to other vehicles in its class, have made it the most coveted purchase choice in the SUV market, showcasing its competitive edge.
It is reported that the HONGQI HS3 will be fully launched in the Middle East on February 28th, which is expected to spark a sales frenzy!
Luxurious Features Show Solid Strength of HONGQI Products
Whether it’s the youthful design, the class-above body size, the powerful engine combination, or the luxurious tech features, the HONGQI HS3, with such strong product capabilities, can absolutely be considered a standout among its peers.
In terms of overall design, the HONGQI HS3 makes bold innovations while continuing the family’s design language. The body is compact and rounded in its lines and proportions, with a simple side profile. However, the visual treatment of being lower at the front and higher at the back creates an excellent sense of speed. The seats, with their rich lines, combine sportiness and functionality, while the colour-blocking design highlights vitality, creating an ultimate sporty temperament. With 253 ambient lighting, it creates a youthful atmosphere inside the vehicle.
In terms of space, the HONGQI HS3 has a large body size of 4655mm in length, 1900mm in width, and 1668mm in height. Coupled with the longest wheelbase in its class at 2770mm, the HS3 offers ample space in both the front and rear seats, making it extremely friendly for taller individuals. Additionally, the HS3 is equipped with a panoramic sunroof, with an exceptionally large size of 1090mm x 715mm, leading its class in terms of size. This feature not only brings in more light but also enhances ventilation, allowing both the driver and passengers to deeply experience the outdoors’ openness, even while inside the vehicle.
In terms of power performance, the top-end model of the HONGQI HS3 is equipped with an “excellent power combination” of a 2.0T engine and an AISIN 8-speed automatic transmission. It delivers a maximum power of 185kW and a maximum torque of 380N·m, achieving an acceleration from 0 to 100 km/h in just 6.9 seconds. The engine’s fuel injection pressure reaches up to 350 bar, allowing for more complete fuel combustion, resulting in stronger power and lower fuel consumption.
In terms of technological features, the HONGQI HS3 has class-leading functions such as automatic parking and AVM (Around View Monitor). It is also equipped with SACC (Senior Adaptive Cruise Control) and an active intake grille, among others. Notably, the HS3 features a dual-side wireless charging function with 40W+15W power, a thoughtful and practical design that is sure to be popular among younger consumers.
Luxurious Appeal Strengthens HONGQI Brand’s Prestige
As China’s premier luxury car brand, HONGQI has created an industrial miracle with a 65-fold increase in sales over five years, earning global consumer recognition for its high-end luxury brand image. Since 2020, HONGQI has specifically targeted consumers in the Middle East, successively launching several popular models, such as the HS5, HS7, H9, and the all-new OUSADO, to meet various travel needs. These efforts have received unanimous acclaim in the Middle Eastern market and among its users.
At the same time as the HONGQI HS3 pre-sale event kicked off in Boulevard City, the HONGQI brand made a significant appearance at the Middle East’s version of the Met Gala – the Ball of Arabia hosted by Vogue. This showcased the elegance of China’s premier luxury car brand among the most important gathering of fashion elites and nobility in the Middle East. Additionally, as the exclusive official automotive partner of the evening, HONGQI provided special reception services for the guests present, winning the affection and praise of the fashion community. Undoubtedly, with this grand appearance, HONGQI not only captured the attention of the fashion-conscious crowd in the Middle East but also further demonstrated the luxurious genes of the HONGQI brand and its products. This will greatly contribute to the market launch and sales success of the HONGQI HS3.
With the official launch of the HONGQI HS3, the official price of this model will also be announced. As the most anticipated entry-level luxury SUV, what kind of impact will the HONGQI HS3 bring to the Middle East market?
With its outstanding product strength and exceptional value as a luxury SUV, the arrival of the HONGQI HS3 is sure to offer Middle Eastern users a driving experience that exceeds expectations! Let’s look forward to February 28th together!
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