Saudi Arabia

Kia is preparing to expand its role in the Middle East and Africa beyond traditional passenger vehicles, with electric mobility, purpose-built vehicles and connected business solutions becoming increasingly important parts of its regional strategy.

In an exclusive interview with DriveArabia, Mr Hoo Gon Kim, President of Kia Middle East and Africa, discussed the company’s response to regional supply-chain challenges, the potential of the new Kia PV5, and why the UAE could become an important launch market for Kia’s Platform Beyond Vehicle, or PBV, business. He also spoke about charging infrastructure,

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Li Auto has officially signed partnership agreements with UAE-based Al Fahim Motors and Saudi Arabia’s Mohamed Yousuf Naghi Motors, marking its planned entry into the Middle East market with its extended-range electric vehicle lineup.

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Abdul Latif Jameel Motors, the authorised distributor of Toyota vehicles in Saudi Arabia, has announced the launch of the all-new Toyota RAV4 in the Kingdom. The latest generation SUV arrives with updated styling, expanded hybrid options and enhanced technology, strengthening Toyota’s position in the competitive midsize SUV segment.

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iCAUR, the hybrid and electric vehicle brand under Chery International, has officially entered the UAE market with a gala launch event held at Park Hyatt Dubai. The evening was attended by senior global executives from iCAUR, VIP guests and members of the regional media, marking the brand’s Middle East debut.

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The all-new 2026 Jeep Commander marks Jeep’s entry into the competitive D-segment SUV market in the Middle East. Positioned as a seven-seater, the Commander blends everyday urban usability with Jeep’s well-known off-road heritage. Designed for families with a knack for for going off the tarmac, it brings together space, technology, safety, and all-terrain capability in a single package.

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Škoda Auto has officially announced its entry into the fast-growing Saudi Arabian market, marking one of the brand’s most significant Middle East expansions to date. The Czech carmaker joins forces with SAMACO Motors, a long-standing Volkswagen Group partner, to bring a full portfolio of models and a fully digital retail experience to customers across the Kingdom.

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OMODA & JAECOO officially unveiled its all-new light off-road SUV, the JAECOO J5, during a launch event “JAECOO DAY” held in Riyadh, Saudi Arabia.

The Riyadh reveal marks the start of a multi-country debut across Saudi Arabia, Kuwait, Qatar, and the UAE. The brand is positioning the J5 as a unique mix of urban sophistication, outdoor capability, and intelligent lifestyle design.

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Nissan Magnite has achieved a 5-star overall safety rating from the Global New Car Assessment Program (GNCAP), making it one of the safest choices in its segment. The compact SUV scored a perfect 5 stars for adult occupant protection and 3 stars for child occupant protection.

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Ford has officially unveiled the updated 2026 Ford Territory, bringing a new design, smarter tech, and improved comfort to one of its most popular compact SUVs. Set to continue its success across the Middle East and other global markets, the Territory retains its proven 1.8-litre EcoBoost engine while preparing to add a hybrid option in the near future.

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In a significant milestone for the electric vehicle (EV) landscape in the Gulf, Tesla has officially opened its first Tesla Centre in Saudi Arabia, located on Takhassousi Road in Riyadh. The new facility marks Tesla’s full-scale entry into the Saudi market and is in line with the nation’s Vision 2030 push toward sustainable mobility and reduced emissions.

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