Interview with Sacha Askidjian on Suzuki, Community and the Jimny ART Edition
As Suzuki introduces the Jimny ART Edition exclusively for the UAE, DriveArabia speaks with Sacha Askidjian, General Manager of Al Rostamani Trading Company, to understand the thinking behind this locally inspired special edition. In this interview, Askidjian discusses how the ART Edition reflects UAE car culture, the evolving lifestyle of Jimny owners in the Emirates, and how community, creativity and heritage play a key role in Suzuki’s continued success in the region.