Audi

As Audi accelerates its global shift toward electrification, the Middle East remains a uniquely complex and opportunity-rich market. With customer preferences spanning combustion, hybrid, and fully electric models, the brand’s regional strategy demands a careful balance between innovation and tradition. In this exclusive interview, Jan Scheidgen, General Manager of Al Nabooda Automobiles, shares his vision for Audi’s evolution in the region, covering electrification, digital transformation, sustainability, and how Audi aims to reclaim leadership in the premium segment while staying true to its core philosophy of Vorsprung durch Technik.

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This year marks six decades since Audi’s pivotal brand reset in 1965, a moment that reshaped the company’s identity and set the foundation for its enduring philosophy of Vorsprung durch Technik. To mark the milestone, DriveArabia sat down with Rene Koneberg, Managing Director at Audi Middle East, to discuss how the brand’s legacy of reinvention continues to guide its future — from electrification and infrastructure partnerships to customer experience and design innovation — in one of the world’s fastest-evolving regions.

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Dubai Police has expanded its famous fleet of luxury patrol vehicles with the addition of the new Audi RS7 Performance, further reinforcing its commitment to advanced technology, road safety, and high-profile public engagement.

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Audi Middle East has officially launched the all-new 2025 Audi Q5 lineup across the GCC, introducing the third generation of one of its most successful SUV models. Offered in two main variants – the Q5 40 TFSI and the high-performance SQ5 – both available in SUV and Sportback body styles, the new Q5 enters the market with a new redesign, next-gen tech features, and mild hybrid technology tailored for regional driving needs.

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Audi Middle East has officially unveiled its most forward-thinking retail format to date, with the launch of its Progressive Retail Concept Showrooms in Dubai and Doha. These high-tech, design-forward spaces mark a new chapter in how the brand connects with customers across the region.

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Audi Al Nabooda Automobiles has launched the all-new 2025 Audi A5 and S5 models in the UAE. The A5 nameplate replaces the A4, while the previous A5 coupe and A5 Sportback models have disappeared from the lineup.

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As the holy month of Ramadan approaches, automotive enthusiasts in the UAE can anticipate an array of exciting car deals from top manufacturers. This season, brands are rolling out exclusive promotions, including zero-percent financing, extended warranties, complimentary services, and substantial cash discounts, making it an excellent time to invest in a new vehicle.

Whether you’re looking for a luxury sedan, a reliable SUV, or a budget-friendly daily driver, this guide highlights the best Ramadan car offers available in the UAE for 2025. 

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The German luxury carmakers had a good thing going. They all had settled on a sensible naming system for their respective brands by the late 1990s, cleanly designating the size of the model as well as the engine. Cracks started appearing when they had to come up with names for their new-fangled turbo engines. And now with the advent of electric models, all logic has been thrown out the window. While BMW and Mercedes-Benz have especially struggled, at least we know that anything with “e-tron” in the name of an Audi means it’s electric. The “RS” and “GT” badges have been randomly thrown in for good measure,

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Audi has announced the launch of the Audi Q6 e-tron 2025 in the UAE and the rest of the Middle East, expanding its electric vehicle lineup. The vehicle is built on the “Premium Platform Electric (PPE)” architecture, which was developed in collaboration with Porsche. This architecture, also found in the upcoming Porsche Macan EV, allows Audi to roll out high-volume electric models.

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Audi is introducing the third-generation Q5 and has stuck to offering only petrol engines, with the Audi Q6 going the electric route. The Audi Q5 is a critical model for them and has been one of their best-selling models in the UAE since its launch. This new version aims to build on that success, balancing familiarity with meaningful updates.

The 2025 Audi Q5 will offer two powertrain options in the UAE. The base model features a turbocharged 2.0-litre four-cylinder engine producing 268 horsepower, while the sportier SQ5 gets a 3.0-litre V6,

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