GMC Hummer EV

GMC has carved out a serious identity in the off-road space with its expanding AT4 lineup: a family of factory-engineered trucks and SUVs designed for drivers who demand more than just rugged styling. From compact crossovers to full-size pickups and SUVs, AT4 models combine purposeful hardware upgrades with everyday usability, offering real capability straight from the showroom floor.

But alongside the combustion-powered AT4 range sits another kind of off-road force: the fully electric GMC Hummer EV. While it doesn’t wear the AT4 badge, it represents GMC’s most extreme interpretation of capability, redefining what an off-road vehicle can be in the electric era.

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General Motors announced 13 new Electric Vehicles will be launched in the Middle East by 2025, starting with the Chevrolet Bolt EUV, GMC Hummer EV and Cadillac LYRIQ. All three models were showcased at GM’s Exhibit Zero Arabia event recently at the Dubai World Trade Centre. 

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Half a year ago, Hummer made a comeback 11 years after its demise during The Great Recession as a GMC sub-brand with an electric pickup truck. Everyone knew that a Hummer EV SUV was coming and now their beliefs turn into reality. The 2024 GMC Hummer EV SUV officially debuts and it looks like a brute, just like the classic Hummer.

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If we were to curate the names of cars that are instantly recognized by most people, the Hummer would certainly be in the top rung. It had gone out of the door back in 2010, following the global recession. Through its years, Hummer bore the brunt of many environment protection agencies for being the gas guzzler it was. Now though, it had made quite a comeback in the form of an electric vehicle, as the 2022 GMC Hummer EV.

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