INEOS Grenadier

Bold new car-making startup Ineos Automotive raised eyebrows earlier this year with the launch of its old-school Land Rover Defender-inspired Grenadier wagon, which we sampled in January in Scotland. Not content to sit on its hands, the British conglomerate, founded by eccentric billionaire Sir Jim Ratcliffe, is using this weekend’s Goodwood Festival of Speed to showcase a dual-cab pick-up version of the INEOS Grenadier that provides superior load-lugging capability to that offered by its wagon sibling.

Dubbed the Grenadier Quartermaster, the pickup is claimed to offer “world-class off-road ability” thanks to 264 mm of ground clearance,

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There’s been an inexorable softening of the all-terrainer genre over the past couple of decades, as most contenders in the category have chased cushy ride quality and car-like handling at the expense of mud-mauling, boulder-conquering heroics.

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Ineos set out to build a no-nonsense vehicle for hardcore off-road enthusiasts that mainstream carmakers claim isn’t feasible any more. The result is the Ineos Grenadier, which caught an unexpected amount of attention when it was revealed. We were recently invited by the British company to experience a ride in the Grenadier prototype, right here in the UAE. 

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INEOS Automotive is building partnerships with dealers and service centres around the world as it prepares to launch their first car, the Grenadier 4×4. The British company plans to have around 200 sales and service points worldwide by July 2022.

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Upstart carmaker INEOS Automotive has just revealed the exterior design of the Grenadier, its forthcoming “no-nonsense 4×4 vehicle for the world,” that is still a year or two away from starting production.

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