Jetour T1

The UAE SUV market remains one of the most competitive in the region, with buyers expecting strong value, modern technology, premium comfort, and practical usability in one package. That changing demand is creating opportunities for newer brands, and Jetour is one of the names gaining more visibility in the UAE.

With an expanding retail presence across Dubai, Abu Dhabi, Ajman, and Al Ain, Jetour is positioning itself as a modern SUV brand aimed at regional buyers who need versatility for daily commuting, family use, highway driving, and weekend travel.

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JETOUR Auto strengthened its presence in the Middle East by partnering with the LIWA International Festival, one of the region’s largest off-road and automotive lifestyle events. During the festival on December 20, JETOUR hosted its 2025 Global Fan Festival in Abu Dhabi, bringing together international media, brand users, and off-road enthusiasts.

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The compact SUV segment in the UAE is fiercely competitive, and the Jetour T1 aims to emulate the success of the T2. It follows the same philosophy of rugged looks, a tech-packed interior, and a strong value-for-money proposition. Jetour, a sub-brand of Chery Automobile, continues its push into the region with the T1, targeting budget-conscious buyers who still demand style and modern features.

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Jetour Auto made its presence felt at the 2024 Jeddah International Motor Show (JIMS) by launching two new models. Showcasing its latest off-road and family-oriented models, the brand emphasised its growing commitment to the Middle East market. Jetour introduced the T1 and their hybrid off-road SUV, T2 i-DM.

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