Kia Middle East & Africa has showcased its first-ever pickup truck, the Kia Tasman, in an exclusive desert driving experience across Jordan. The event followed the model’s world premiere at the Jeddah International Motor Show in late 2024 and strong customer interest during its pre-booking phase.
Kia is officially entering the pickup truck game with the all-new 2025 Kia Tasman, revealed at a roadshow ahead of its Middle East launch. Targeting a wide range of buyers, from off-road enthusiasts to commercial users and lifestyle adventurers, the Tasman combines traditional truck toughness with a level of tech and comfort to match some premium SUVs.
Kia has officially entered the pickup truck market with the Kia Tasman, a rugged yet sophisticated model designed for those who want a versatile vehicle. This new model, unveiled at the Jeddah Motor Show, marks Kia’s debut in the pickup sector.