With dwindling market share across the world, Mitsubishi motors are on a run to update their portfolio, albeit at their own pace. As a part of this, they’ve decided finally to give their economy offerings, the Mirage and Attrage, a good facelift. The previous models had received a lot of flak for being too mundane, even for their segment. Will the facelift help them gain a better footing?
Al Habtoor Motors, the UAE dealer for Mitsubishi, held a “launch” party today for the 2014 editions of the Attrage sedan and the Mirage hatchback.
The local dealer for Mitsubishi in the UAE pulled a couple of surprise launches at the 2012 Sharjah Auto Show this week, unveiling the Mitsubishi Mirage and the Mitsubishi Lancer Fortis.
The Mitsubishi Mirage is a replacement for the Colt and will be sold in numerous markets around the world. Indeed, the Colt had left the UAE market a decade ago, but continued elsewhere around the world.