Castrol signs Critiano Ronaldo in new deal
International football star, Cristiano Ronaldo, has today signed as Global Ambassador for the leading lubricants company, Castrol. The dynamic partnership between the world’s leading footballer and the market-leading brand will run until 2011.
In his new global role with FIFA World Cup sponsors, Castrol, Ronaldo will be the face of Castrol football initiatives that will show the energy, motivation and determination that goes into delivering winning performances on the pitch, as well as promoting Castrol’s premium oil brands, Castrol EDGE and Castrol Power 1.
As part of the deal, fans from across the globe will be given the chance to come face to face with their hero in a unique initiative that will allow them to experience the level of skill and dedication that led to him being named FIFA World Player of the Year in 2008.
His drive for winning and for being the best matches Castrol’s passion to make the world’s best oils, using the technical expertise they have built up over the last 100 years. Ronaldo commenting on partnership, said: “I admire Castrol as they have the same commitment to success and winning performances as I do on the field. I’m honoured to be working with them and am excited to see how Castrol analyse my own performances!”
Mike Johnson, Castrol Senior Vice President, said: “This is a fantastic opportunity where two world class performers are joining forces. Castrol, as the world’s greatest lubricant brand, and Cristiano, as the world’s best performing player. We are really looking forward to building on our success through this new partnership.”