Arabian Automobiles Nissan ‘Unbeatable 5’ Campaign Launched
In an ill-conceived advertising campaign that is already drawing flak from our readers, Arabian Automobiles, part of the AW Rostamani Group has launched its “Unbeatable 5” offer. Arabian Automobiles is the exclusive dealer for Nissan, Infiniti and Renault in Dubai, Sharjah, Ajman, Ras Al Khaimah and Umm Al Quwain.
Arabian Automobiles say that the combination of offers represents unbeatable value in the Dubai and Northern Emirates car market. The promotion, which is running from 10th May onwards, is valid across all the Arabian Automobiles showrooms in the UAE.
The creative campaign was brought to life with innovative characters portrayed as the 5 new super heroes of the car market. Each super hero represents an offer available on the purchase of a new car, thus adding up to an ‘Unbeatable 5’.
Depending on the vehicle, the combination deal can add up to a total saving of Dhs 25,000 off the typical retail price. Arabian Automobiles is also providing the option of a 0% down payment facility and accompanying finance with a highly competitive 4.5% interest rate for up to maximum term of 6 years. Free insurance for 1 year and 2 years’ service maintenance also add a strong appeal to the ‘Unbeatable 5’ offer.
Michel Ayat, CEO of Arabian Automobiles Company commented “By thinking out of the box, we came up with this unconventional campaign which is light-hearted yet has a very serious message – Arabian Automobiles cannot be beaten for value in the Dubai and Northern Emirates car market. Combined with the highly competitive finance package backed by our trusted banking partners, we strongly encourage new car shoppers to visit our showrooms to avail themselves of this great offer on new Nissan vehicles.”