Dubai

Porsche Centre Dubai and Northern Emirates, Al Nabooda Automobiles, has launched the second edition of its “House of Porsche” experience in Dubai. This year’s theme, House of Porsche: Inspired by You, is being hosted at Paus Club, with doors open from April 23 to May 10, operating daily from 6:00am to midnight.

Positioned as more than a traditional brand showcase, the initiative blends wellness, creativity, and community engagement, transforming the venue into a multi-sensory space that evolves throughout the day.

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Following its UAE debut, the all-new Mitsubishi Destinator was recently put through its paces at a dedicated media test drive event hosted by Al Habtoor Motors at Dubai Autodrome.

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For the Autumn/Winter 2026/2027 season, Dubai Fashion Week (DFW) marked the return of SOUEAST as its Exclusive Official Automotive Partner, following a highly successful collaboration during the SS25/26 season. The renewed partnership once again highlighted SOUEAST’s commitment to fostering cross-industry synergy between automotive innovation and creative expression, blending international brand influence with local cultural identity to help drive the Middle East’s fashion sector forward.

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Porsche has officially lifted the covers off the 2026 Porsche Cayenne Electric. The all-electric Cayenne will make its world public debut this weekend in Dubai, UAE, at the Icons of Porsche event, giving regional buyers an early look at what is now the most powerful production Porsche ever made.

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Zeekr has officially launched the all-new 7X in the Middle East & North Africa, unveiling the luxury electric SUV at an event in Dubai recently. It showcased Zeekr’s commitment to building advanced tech while, at the same time, providing a premium experience for its customers.

Demand was immediate, with Zeekr confirming that two batches of 7X units were sold out during the event, underscoring strong interest from buyers in the UAE.

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As electric mobility continues to gain momentum in the UAE, few brands have generated as much anticipation as NIO. Known globally for its premium EVs and pioneering battery-swap technology, the company officially entered the UAE market this year, choosing Abu Dhabi as the launchpad for its Middle East operations.

To better understand NIO’s strategy, customer reception, and future growth plans in the region, we sat down with Roberto Lopes Da Silva, General Manager of NIO UAE. In this exclusive conversation with DriveArabia, he shares insights on how the brand is reshaping perceptions of electric vehicles,

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Chery’s iCAUR sub-brand has made its global debut in Dubai, unveiling two of its newest electric offerings: the iCAUR V27 and the iCAUR 03T, alongside a third model, the compact iCAUR V23, as part of the brand’s expansion into international markets. This showcase highlights Chery’s growing EV ambitions, with a strong focus on range-extended electric vehicle (REEV) technology.

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Audi Middle East has officially unveiled its most forward-thinking retail format to date, with the launch of its Progressive Retail Concept Showrooms in Dubai and Doha. These high-tech, design-forward spaces mark a new chapter in how the brand connects with customers across the region.

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As part of its “Keep It Rolling” Ramadan campaign, Arabian Automobiles Company (AAC), the distributor of Nissan in Dubai, Sharjah, and the Northern Emirates, has celebrated the bond between driver and vehicle — in this case, a 2001 Nissan Pathfinder that has clocked over 700,000 kilometres.

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McLaren Dubai has handed over a unique, bespoke McLaren 750S to its new owner – a one-off creation developed in collaboration with McLaren Special Operations (MSO), the British carmaker’s customisation division. The result is a personalised supercar that pays tribute to McLaren’s motorsport roots.

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