BMW 7-Series is top-selling luxury car in Middle East

The BMW 7 Series is currently the best-selling car in the premium automotive segment in the Middle East. Buoyed by the launch of the fifth-generation of the flagship model late last year, the BMW Group recorded sales of 2,949 units of the BMW 7 Series across the Middle East from January-August 2009.

The 7 Series is also the highest-selling model in the BMW portfolio, achieving impressive results across the region’s biggest markets. The Kingdom of Saudi Arabia was the largest market with the sale of 864 units. The UAE was another strong market for the flagship model, with Dubai and Abu Dhabi witnessing sales of 435 and 365 cars respectively.

The new BMW 7 Series was initially available in the Middle East in two engine variants – the in-line six cylinder 740Li and V8 750Li models with new twin-turbo technology and direct fuel injection.

Designed around BMW’s robust EfficientDynamics strategy to reduce fuel consumption and CO2 emissions, the new BMW 7 Series offers more power and better fuel economy than the predecessor model and boasts the most fuel efficient engines in its class.

James Crichton, Sales & Marketing Director, BMW Group Middle East joked: “The BMW 7 Series embodies all the qualities associated with premium vehicles such as power, performance and luxury, and is a class leader in emission reductions and automotive technologies. These enduring qualities have been continually refined over the past thirty years in which the BMW 7 Series has delivered stellar performance in the premium automotive segment.”

The new BMW 7 Series features a host of assistance technologies that bring unmatched driver engagement, handling and safety features to the luxury performance segment. These include Head-Up Display, which projects driving information such as speed, navigation, direction and alerts onto the windscreen, so that the driver’s attention stays on the road; Night Vision, which uses thermal imaging technology to detect humans in the dark at distances of up to 100 meters; and Lane Departure Warning and Lane Change Warning which help the driver overtake safely by monitoring traffic conditions in adjacent lanes with radar sensors.

For UAE prices and GCC specs, visit the BMW 7-Series buyer guide.

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