The BMW Group once again improved sales volumes substantially in February of this year. A total of 91,758 BMW, MINI and Rolls-Royce automobiles were delivered to customers (prev. yr. 80,474) – representing an increase of 14.0%. The figure for the year to the end of February was 173,911 units – 15.3% higher than the previous year (150,893).
Alfardan Automobiles, the BMW Group’s exclusive importer in Qatar, completed its successful sponsorship of the Qatar ExxonMobil Open 2010 with an exciting autograph session for tennis fans. As ‘Official Car’ of the tournament, BMW also provided a host of services inside and outside the stadium with chauffeured limousines, BMW lifestyle booths and vehicle displays throughout the duration of the 5-day tournament.
BMW Group Middle East has ended 2009 with a moderate 9% decrease in sales compared to 2008. Despite the premium automotive sector being down 25%, the BMW brand managed to gain a 4% increase in market share against its core competitors.
The BMW 7 Series is currently the best-selling car in the premium automotive segment in the Middle East. Buoyed by the launch of the fifth-generation of the flagship model late last year, the BMW Group recorded sales of 2,949 units of the BMW 7 Series across the Middle East from January-August 2009.