ACDelco Opens Auto Repair Shop At Dubai Mall
ACDelco, a leader in the automotive aftermarket, opened its auto repair shop at KidZania, the unique edutainment centre for children in The Dubai Mall. At ACDelco’s Auto Repair Shop, children get to play the role of a professional mechanic.
“Our mission through this shop is to teach young minds about automotive mechanics and customer service through the high-end parts and quality service facilities offered by ACDelco,” said Martino Picotti, GM Middle East Marketing Manager – Customer Service.
Will Edwards, Governor, KidZania, said: “The ACDelco auto repair shop at KidZania has been quite popular amongst our young visitors. Children now have the opportunity to learn more about automobiles while still having fun, and the ACDelco initiative fits perfectly with our edutainment concept. The involvement of ACDelco, a well recognized brand, as an integral part of KidZania, adds more realism to the children’s learning and fun experience.”
ACDelco’s establishment at KidZania can accommodate up to 12 children at one time. Upon arrival, children put on their ACDelco uniforms and receive guidance from Zupervisors on how to proceed with the script handed to them. After receiving a brief introduction on car functioning and, depending on their script, kids receive instructions on how to change the oil and filter, assess the condition of the battery and replace it and assess brake pads and change them.
Children learn how an ACDelco shop operates in real life and are taught the value of offering premium replacement parts for every vehicle on the road, along with the importance of the high-end service facilities offered by ACDelco.