The truth about “car of the year” awards
Ever wonder how various magazines hand out “car of the year” awards and how sometimes the most undeserving cars win? These awards are a staple of regional rags, but the more transparent U.S. media pioneered such awards. And now, their dirty little secret has been exposed, although it has always been obvious to those who pay attention.
The respected Wall Street Journal newspaper has outed a U.S. magazine for accepting payments in return for awards. The story is further covered on Autoblog, and a quick look at their comments section reveals that various other magazines are involved in such dealings.
And now you know.