2016 Toyota Prius launched in UAE and KSA
Al-Futtaim Motors, the UAE’s Toyota distributor, has officially launched the fourth-generation Toyota Prius here. Up until now, the most popular hybrid vehicle in the world was not offered in the GCC, although they were sold in other Middle East countries such as Jordan and Lebanon. It has also just been launched in Saudi Arabia.
First shown here at the 13th Dubai International Motor Show in November last year, the Toyota Prius was the world’s first mass-produced hybrid vehicle when initially launched in 1997.
The 2016 Prius retains the 2,700mm wheelbase of the previous Prius, but is 60mm longer overall at 4,540mm, 15mm wider at 1,760mm and 20mm lower. That’s about the size of a Corolla.
The Prius retains its 1.8-litre VVT-i Atkinson-cycle petrol engine. Features include a heads-up display, wireless charging, 7 airbags, blind-spot monitor and rear cross-traffic alert, ESP and regenerative braking.
The 2016 Toyota Prius will be offered in two grades, with the Dynamic model available at Dhs 89,900, and the Iconic model available at Dhs 97,900.
Keep track of the latest prices and updates in the Toyota Prius buyer guide.