Porsche launch studio in Beirut, 2018 Cayenne arrives in UAE showrooms
Porsche recently opened the Porsche Studio in Beirut, a first for the region. Similar to “Porsche on Sylt” and the “Porsche Studio Guangzhou”, the new site in the Lebanese capital adopts an innovative sales format, which enables the sports car manufacturer to interact with a wide spectrum of target groups. Located in the city centre, the new premises offer visitors a range of the brand’s services.
Porsche Studio Beirut is centrally located in the Solidere shopping district, covering an area of over 309 square metres. The entire range of vehicles are available for test drives upon request. If a visitor is interested in making a purchase, their vehicle of choice can be customised on-site in the “Trimming and Configuration Labs”, with further tailoring possibilities from “Exclusive Manufaktur”. The Porsche Studio works closely with the existing Porsche Centre in Beirut, making it possible to purchase vehicles directly on site.
2018 Porsche Cayenne arrives in UAE
Last week, the latest generation of Porsche’s successful SUV model line is now available in the UAE. Arrival of the 2018 Porsche Cayenne was celebrated at an event held by Al Nabooda Automobiles at their Dubai Showroom, where the Cayenne and Cayenne S were showcased to attending guests.