MG Motor Middle East has reached a significant milestone with the debut of the all-new MG RAKAN, the first vehicle in the Middle East to carry an Arabic name as an official model designation and the brand’s first fully dedicated and capable 4×4.
With the Tank 700 now making its mark across the Middle East, GWM is clearly stepping up its ambitions in one of the world’s most demanding automotive regions. From premium off-road capability and real-world desert performance to advanced hybrid technology and long-term brand building, the Chinese manufacturer is sharpening its focus on what regional customers truly want. We sat down with Sunny Bhat, Director of Sales and Marketing at GWM Middle East, to discuss the early response to the Tank 700, how customer feedback is shaping future products, the brand’s presence at the 2026 Liwa International Festival,
Ford Middle East and North Africa has officially launched the new Ford Taurus across the region, marking the arrival of a comprehensively updated version of the brand’s long-running midsize sedan. Building on its established reputation in some GCC countries, the latest Taurus features refreshed styling, upgraded technology, and a choice of efficient powertrains aimed at regional customer preferences.
For nearly six decades, Arabian Automobiles has played a defining role in shaping the UAE’s automotive landscape, growing alongside the nation and evolving with the needs of its drivers. Today, as the market enters a new phase driven by technology, diversification, and shifting customer expectations, the company continues to balance heritage with forward-thinking mobility.
In this exclusive DriveArabia interview, Hussam Baghdadi, Chief Operating Officer (COO) of Arabian Automobiles at AW Rostamani Group, discusses how the company is strengthening its connection with the community, expanding its SUV portfolio with models such as the Nissan Patrol PRO-4X and Magnite,
Tesla has introduced its most affordable vehicle in the UAE with the launch of the Model 3 Standard, aimed at accelerating electric vehicle adoption in the region. Since its global debut, the Model 3 has played a key role in bringing EVs into the mainstream, and the new entry-level variant makes Tesla ownership more accessible than ever in the UAE.
As Audi accelerates its global shift toward electrification, the Middle East remains a uniquely complex and opportunity-rich market. With customer preferences spanning combustion, hybrid, and fully electric models, the brand’s regional strategy demands a careful balance between innovation and tradition. In this exclusive interview, Jan Scheidgen, General Manager of Al Nabooda Automobiles, shares his vision for Audi’s evolution in the region, covering electrification, digital transformation, sustainability, and how Audi aims to reclaim leadership in the premium segment while staying true to its core philosophy of Vorsprung durch Technik.
JAC Motors has expanded its presence in the UAE with the launch of three new models aimed at very different types of buyers: the JS6 PRO SUV, T8 Pro Petrol Pickup, and RF8 Luxury MPV. The new line-up strengthens JAC’s offering across family, lifestyle, and business segments.
As SOUEAST officially entered the UAE market in 2025, the brand is positioning itself as a value-driven yet technology-focused contender in the country’s highly competitive SUV segment. With a growing lineup that includes petrol and plug-in hybrid models, along with a clear emphasis on modern design and advanced features, SOUEAST has outlined an ambitious roadmap for the region.
We spoke to Elie Nehme, Senior General Manager of SOUEAST UAE, to discuss the brand’s identity and long-term vision, the models most relevant to local buyers, the role of electrified mobility, and how SOUEAST plans to build a strong presence in a market dominated by established players.