Cooper Tire adds new management staff for GCC expansion plans
Century-old American tyre-maker Cooper Tire is currently keen to take a bigger share of the Middle East pie when it comes to tyres, especially in the last two years. With rivals such as Continental Tires setting up a regional office in Dubai a couple of years ago, following both Michelin and Bridgestone, it seems our region is finally being taken seriously. We recently had a chat with Luis Ceneviz, who is the Cooper Tire managing director for EMEA and Latin American markets, alongside regional sales director Christophe Huss, regional marketing director Michiel Kramer and the European Technical Center’s general manager Gavin Richards.