Jeep Grand Cherokee

As the Middle East’s SUV market continues to evolve, Stellantis is positioning Jeep for one of its strongest growth phases yet. With new models, renewed investment in regional testing, and a clearer focus on electrified mobility, the brand is doubling down on the Gulf’s unique demands and lifestyle-driven automotive culture. To understand what’s next for Jeep and Stellantis in the GCC, DriveArabia sat down with Rakesh Nair, Head of Brands for the Middle East & Africa Region. Rakesh has over 20+ years of experience in the automotive industry and has held senior positions with prominent brands. In this exclusive Q&A,

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Back in January, Jeep uncovered the fifth-generation Grand Cherokee with an “L” added to its name. The “L” pointed to the additional third-row of seats. As promised back then, Jeep has now unveiled the five-seater version of the new Grand Cherokee. It now gets a plug-in-hybrid 4xe version as well, even in the most hardcore Trailhawk variant.  

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Since its inception in 1993, the Jeep Grand Cherokee has been a successful player in the mainstream mid-size SUV segment, even though their original pitch about chasing Range Rovers was absolute nonsense. It’s gone through four generations since then (we owned a second-gen model). For 2021, Jeep has taken the covers off an all-new 2021 Grand Cherokee L three-row model, that will be sold alongside the existing 5-seater Grand Cherokee that will get the replacement later in the year.

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Jeep is synonymous with off-roading, and nothing epitomised that more than their Trailhawk-branded range of vehicles, which came with more offroad equipment than regular versions of the Renegade, the Compass and the Grand Cherokee. We found all three Trailhawk models to be impressive both on and off the road. Yet there was a lot of noise being made to build a Hellcat version of the Grand Cherokee SRT, offroad abilities be damned. So they did. And it gave birth to a new badge — Trackhawk. And we got to try out for a few minutes at a racetrack in the United States.

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Jeep unveiled seven new concepts at the 2015 Moab Easter Jeep Safari. The Easter Jeep Safari is an annual event held in Michigan, US attended by thousands of off-road enthusiasts, who each year enjoy a week of serious off-roading on some of the country’s most rugged trails.

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