Making its global launch in the UAE, Chevrolet has unveiled the 2026 Spark EUV in the ACTIV trim, bringing funky looks and electric efficiency to the compact segment. Designed for urban mobility, the Chevrolet Spark EUV features a boxy design with a two-tone roof, 16-inch alloy wheels, and a range of vibrant colour options.
Peugeot has officially launched the new 3008 and 5008 SUVs in the Middle East. The updated models bring a fresh design, upgraded technology, and improved versatility.
Chevrolet Middle East has officially revealed the 2025 Chevrolet Tahoe and Suburban in Saudi Arabia. Both full-size SUVs are set to arrive in regional showrooms in the coming weeks. As two of the most popular large SUVs in the Middle East, the new Tahoe and Suburban build on their legacy with a bolder design, enhanced technology, and improved performance.
Maserati held an exclusive two-day track event at Yas Marina Circuit, Abu Dhabi, marking the overseas debut of the GT2 Stradale. Over 100 guests, including GCC and international media, attended the event, highlighting Maserati’s latest innovations.
Lamborghini officially unveiled its latest supercar, the Lamborghini Temerario, at a private launch event at the Museum of the Future in Dubai. Customers and media had a chance to see the brand’s newest hybrid supercar.
The launch was attended by senior Lamborghini executives, including President and CEO Stephan Winkelmann, who highlighted the importance of the Middle East region for the brand.
“Lamborghini is an iconic and globally-admired marque known for its innovation, performance and unmistakable design. The Middle East is a key region for us, and it is a privilege to debut the Temerario here in Dubai.
SOUEAST marked a milestone by successfully launching its brand-new vehicle lineup at Dubai’s iconic Burj Al Arab, the world’s first seven-star hotel. Nearly 100 prominent guests attended the event, including UAE government officials, SOUEAST executives, and Elite Group Holding.
AGMC, the UAE’s official distributor for RIDDARA vehicles, has unveiled the RIDDARA RD6, the brand’s first fully electric 4×4 pickup truck.
This launch marks the debut of RIDDARA, a 100% electric pickup truck brand under Geely Holding Group, in the UAE market. The announcement follows AGMC’s recent agreement with RIDDARA, which expands its lineup of electric vehicles across the region.
Chinese electric vehicle brand NIO has officially entered the UAE market by inauguring its first NIO House in the Middle East and North Africa region. Located in the heart of Abu Dhabi at The Galleria on Al Maryah Island, the premium space combines cutting-edge technology with luxury experiences, offering a glimpse into the brand’s vision for sustainable mobility.
The 2025 Suzuki Swift has officially arrived in the UAE recently, introduced by Al Rostamani Trading Company (ARTC).
Exterior and Interior DesignThe new Suzuki Swift builds on its legacy as a compact, lightweight hatchback. It now sports an updated design language. Buyers can choose from 10 different patterns in seven colours.
The interior cabin adopts a cohesive layout with interconnected panels and door trims, creating a seamless and unified interior design.
Suzuki claims the redesigned dashboard now uses more premium materials and offers a larger screen with Android Auto and Apple CarPlay connectivity.
Al-Futtaim Electric Mobility (AFEM) recently officially launched the Polestar 4 in the UAE. The Polestar 4 joins the growing lineup of the Swedish electric car brand, sitting alongside the Polestar 2 and the Polestar 3, which is set to arrive soon.