The other day when we went to pick up a Peugeot 301 test car from the Peugeot showroom in Dubai, we were surprised to see the 408 sedan there. It seems the local dealer is quietly offering the Chinese-built Peugeot 408 sedan as a 2014 model in the UAE.
Hatchbacks are only popular in Europe. Anywhere else, sedans always outsell any other body style, and China is no different. That’s why Peugeot has launched a new sedan model specifically for the Chinese market, called the 408. Interestingly, it is not a replacement for the 407, but rather a sedan version of the 308. The real replacement of the 407, slated for next year, will be called the 508.