Toyota is showing off the Etios “concept” at the New Delhi Motor Show, ready to become the company’s volume seller in the competitive Indian market.
The tiny Toyota Etios sedan and hatchback models unveiled are said to be 90% production ready. The cars will go on sale in India at the end of this year.
However, it won’t be a Nano rival, because it’s set to cost around four times more. It will apparently challenge India’s best-selling Maruti-Suzuki Swift. Toyota has put an emphasis on providing a larger and better quality interior than the Swift, although we don’t know why didn’t just peddle the Yaris there instead.
Toyota has reportedly squeezed out costs to ensure that the Etios is as price-competitive as possible. That means limited sound-proofing, a hard but durable interior, basic seats and one windshield wiper. It sounds like it will be more awful than the Toyota Echo ever was, but suited for the Indian market.
The Etios will come with two engine options, namely a 1.2-litre and 1.5-litre, both 4-cylinder petrol engines.
It will be sold from the end of 2010 in markets including India, Russian and South America, and it is likely to be built at Toyota’s new Indian factory from late 2010, with production also earmarked for Brazil in 2011.