Ford launches Mondeo and others in GCC
We were invited to the launch of four new Ford models yesterday. These included the Ford Mondeo and the Lincoln MKZ, with a relaunch of the Mercury Milan. Also launched were the Ford Five Hundred and Mercury Montego twins, but these cars were not displayed at the dinner event.
Before munching on the free food, we checked out the cars visually, and I have to say that they are a massive step up from the Ford 4WD range. All the three displayed cars had soft-touch interior materials inside, and the Ford Mondeo looked stunning both inside and out. If they actually sell the Mondeo at a lower price than the Japanese, Ford will easily sell these cars to showroom visitors without even a test drive (assuming they don’t screw up the marketing). The Mondeo only comes in liftback body style for now.
We won’t get to drive these cars for a full review anytime soon, but to be fair to Ford, they offered us a seat on yet another press trip to Fujeirah today in these cars. Considering how little I learned in the last Honda trip, how tedious the long drive was, and how sick (with a cold) I am feeling right now (with countless more events to visit before the auto show), I passed on the idea.
More info on these cars later, when I feel better.
Update: The Ford Mondeo will be available in sedan, liftback and wagon body styles, with 2.0-litre and 2.3-litre four-cylinder engines.