Nissan expands in GCC, plans 60 new models

Nissan expands in GCC, plans 60 new models

At a recent press conference, Nissan and Al Dahana have announced the establishment of a joint venture company called Nissan Gulf FZCO (NGF), to “enhance Nissan’s marketing and sales strategy in key GCC markets and introduce a fully fledged financial services platform through all Middle East and North African countries.” Nissan Gulf plans to sell 160,000 vehicles a year by 2012, in Saudi Arabia, Abu Dhabi, Kuwait and Bahrain. These four markets will represent more than 40 percent of Nissan sales in the region by 2012.

NGF will introduce a fully fledged financial services platform by partnering with GAPCorp. The finance and insurance platform will offer a comprehensive range of Nissan branded finance and insurance products throughout the Middle East and North African countries, with products such as extended warranty, road side assistance, guaranteed auto protection (GAP) insurance and motor insurance, promoting a one-stop-shop to Nissan buyers.

NGF activities will substitute those of Nissan Middle East FZE in Saudi Arabia, Abu Dhabi, Kuwait and Bahrain. So if all this is confusing, and you live in Dubai, don’t worry too much.

More interesting is Nissan’s cheesily-named “GT 2012” five-year business plan. In the Middle East, sales volume is expected to double, from 200,000 units in 2007 to more than 400,000 units in 2012, with a commitment on significant increase in market share. They also said that they plan to introduce a new model every month until 2012, adding up to a total of 60 new models. Maybe it will include a production version of the car seen here, the Nissan NUVU city-car concept shown at the 2008 Paris Auto Show.

What do you think?



  1. 60 new models!!! are those refreshed currnet models or entry levels? Imagine the size of their showroom in 2012 lol. They couldnt possibly launch a new car every month. they will probably have model months instead of model year if they launch somethin every month.
    I present you the Nissan NUVU June 2010. I present you the Nissan X-trail August 2010, I present you the Nissan Armada February 2011. LOL

  2. I guess nissan gettin really desperate to beat toyota! But if they are planning to release models like the ones shown here, there bussiness plan will become ‘bankrupcy 2012!’

  3. once nissan was tryin hard to beat toyota in sales and they went behind honda….now they tryin to beat honda i think…hope they wouldnt fall behind mazda or mitsubishi in future by tryin that…..

  4. 60 new models???????..they’ve gone nuts..and dont evr tell me they are gon’ launch tat NUVU sh**ty car here in Dubai where ppl cruise at normal speeds of 160-180 kph!!! God save them!

  5. These people will teach Nissan how to sell cars. A company which is No.2 in UAE.hehehe..seems half of them forgot the name of car which they drove in driving classes..

  6. I would like to see the people and model of cars which can be driven at 160-180km in Deira, Bur Dubai, Karama, Nasi Square, Rashdiya, Trade Center, Al Ghusais where cars are lined up bumper to bumper from morning to night. Maybe these cars are made from materials used for military tank and people run them over each other to reach office…hehehe 🙂 🙂

  7. Dubai average driving speed 35-50km in daily working conditions. 100-150km only when we go onlong drives to khorfakan, fujairah, Jabeel haffet on Eid Holidays. Pressing accelerater to push vehicle to 180km in highways and slowing down when camera flashes for few minutes is not normal driving. 😛

  8. I boycotting Nissan for it ads that makes fun of arabs.

    The ad was for Tiida that was very offensive and I didnt hear any apology from Nissan.

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