Nissan expands in GCC, plans 60 new models
At a recent press conference, Nissan and Al Dahana have announced the establishment of a joint venture company called Nissan Gulf FZCO (NGF), to “enhance Nissan’s marketing and sales strategy in key GCC markets and introduce a fully fledged financial services platform through all Middle East and North African countries.” Nissan Gulf plans to sell 160,000 vehicles a year by 2012, in Saudi Arabia, Abu Dhabi, Kuwait and Bahrain. These four markets will represent more than 40 percent of Nissan sales in the region by 2012.
NGF will introduce a fully fledged financial services platform by partnering with GAPCorp. The finance and insurance platform will offer a comprehensive range of Nissan branded finance and insurance products throughout the Middle East and North African countries, with products such as extended warranty, road side assistance, guaranteed auto protection (GAP) insurance and motor insurance, promoting a one-stop-shop to Nissan buyers.
NGF activities will substitute those of Nissan Middle East FZE in Saudi Arabia, Abu Dhabi, Kuwait and Bahrain. So if all this is confusing, and you live in Dubai, don’t worry too much.
More interesting is Nissan’s cheesily-named “GT 2012” five-year business plan. In the Middle East, sales volume is expected to double, from 200,000 units in 2007 to more than 400,000 units in 2012, with a commitment on significant increase in market share. They also said that they plan to introduce a new model every month until 2012, adding up to a total of 60 new models. Maybe it will include a production version of the car seen here, the Nissan NUVU city-car concept shown at the 2008 Paris Auto Show.