Alfardan Premier Motors awarded by Land Rover in Qatar

Alfardan Premier Motors Co., member of Alfardan Group of Companies and Land Rover’s exclusive importer in Qatar, has been chosen the winner of the Customer Service Performance Program for the fourth successive year. The program is an annual review of performance, efficiency and productivity of the After-Sales Team of Land Rover from all over Middle East & North Africa. The award was recently presented in Dubai to Mohamed Kandeel, General Manager of Alfardan Premier Motors by Robin Colgan, Managing Director of Jaguar & Land Rover Middle East.

This award validates Alfardan Group’s ongoing commitment to be a leading lifestyle goods and services’ provider in the Middle East supported by its skilled and trained staff. The Customer Service Performance Program initiated by the Regional Land Rover After-Sales Team based in Dubai measures the services provided through the feedback from the customer survey based on Key Performance Indicators and is leading to meet the high standards of the organization and exceeding customer expectation. The team plays an important role in developing and maintaining positive customer relationships across the MENA markets.

“We are proud to have emerged as a winner amongst 20 different markets in the Gulf and Northern Africa region, for the fourth year in a row” said Mohamed Kandeel. “Our teams continue to pursue initiatives and processes in order to achieve the highest levels of customer satisfaction across each of our businesses. We have always regarded competition as a good management tool to benchmark our progress and we are happy that we are still in lead.” he continued.

“Land Rover is one of the most demanding automotive manufacturers in the world. These prestigious awards demonstrate the huge progress of Alfardan Premier Motors in recent years in drastically improving its quality to reach world-class levels,” claimed Paul Lane, Land Rover Service Manager. “It is great recognition for all Alfardan employees for whom quality is a matter of utmost priority and our customers the centre of our attention.”

Customer satisfaction drives the propensity to excel in our performance. The award reflects the consistently high levels of commitment to the customer, dealer standards and the brand. The After-Sales Team consists of a well trained staff that helps to add value in terms of service to make the customer’s purchasing decision more rewarding.

For GCC-based specs and prices, visit the Land Rover buyer guide.

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