Mubadala Zone Ferrari theme entertainment in Abu Dhabi

Mubadala Development Company (Mubadala) today unveiled the Mubadala Zone – an interactive, Ferrari-themed activity zone designed to provide all residents, especially families, with a great day of entertainment in the lead up to the Abu Dhabi Grand Prix.

The Mubadala Zone, which is open free of charge from October 16 to November 1 on the Abu Dhabi Corniche, will feature a range of activities and attractions for all ages including:

– The Shell pit stop challenge
– Reaction tests to measure hand-eye coordination and speed
– A raft of F1 simulators
– Live broadcasts of all the Formula 1 racing action
– The Ferrari F1 race car
– The ‘Wear the Cap’ stand to win your own Mubadala Ferrari cap

The Mubadala Zone is part of a number of activities Mubadala is to ensure the wider community has the opportunity to be involved in all the excitement in the lead up to Abu Dhabi’s first Grand Prix.

“Our mission as a company is to develop initiatives that deliver the best opportunities for Abu Dhabi’s economic and social growth – now and in the future,” said Sara Al Shorouqi, Senior Manager Marketing Communications, Mubadala Development Company. “Our partnership with Ferrari shares these same aims, and over the past four years it has helped Mubadala to advance its business goals.”

In 2005, Mubadala purchased five per cent stake in Ferrari. In 2007, Mubadala also extended its partnership with Ferrari to become a sponsor of the Scuderia Ferrari Formula One team, taking Mubadala and Abu Dhabi to a global audience.

The partnership with Ferrari has led to two further unique partnerships with Italian companies. In 2006, Mubadala acquired a 35% stake in Piaggio Aero Industries, an Italian aircraft manufacturer and maintenance company. This acquisition is an important step in the goal of creating a global aerospace hub for the Emirate. In 2007 Mubadala and the Poltrona Frau Group established a new joint venture, PF Emirates Interiors, specialists in interior design and Italian luxury furnishings.

In 2009 the inaugural Abu Dhabi Grand Prix will mark the culmination of the Formula One season and in 2010 the first ever Ferrari Theme Park will also open on Yas Island, both helping to attract commercial investment, tourism and cultural activities to Abu Dhabi.

“This is what comes from partnering with world-class companies such as Ferrari. We invite everyone to come to the Mubadala Zone to learn more about the science, engineering and collaboration behind Formula One and experience first-hand how this partnership benefits them,” added Al Shorouqi.

The Mubadala Zone is part of the F1 Fanzone and the Yasalam programme of activities. The Fanzone includes a host of F1 themed entertainment and interactive experiences which will be on offer to the general public completely free from the 16th October to 1st November.

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