Chinese new-energy vehicle brand ROX has announced plans to establish one of the Middle East’s first advanced AI-driven automotive manufacturing centres in Abu Dhabi, following a strategic agreement with KEZAD Group and support from the Abu Dhabi Investment Office.
XPENG UAE, represented by Ali & Sons, has officially opened its new flagship showroom in Abu Dhabi, marking an important milestone in the brand’s regional expansion and coinciding with its first anniversary in the UAE. Located at Al Salam Tower, the new showroom strengthens XPENG’s presence in a market that continues to show strong adoption of electric vehicles and a growing focus on sustainable, technology-led mobility.
SOUEAST UAE, the Chinese automotive brand known for producing technologically advanced SUVs, has officially opened its third UAE showroom, located in Abu Dhabi, marking another key milestone in its regional expansion under Elite Group Holding.
Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Al Dhafra region, brought the excitement of the Nissan Z to Yas Marina Circuit in an exclusive on-track experience, and DriveArabia was there to get behind the wheel.
Chinese luxury carmaker ROX has officially unveiled its new global flagship SUV, the ROX Adamas, during a grand launch event held at the Emirates Palace in Abu Dhabi. The debut marks a significant milestone for the brand as it sets its sights on the international luxury market, beginning from the heart of the Middle East.
The Formula 1 Etihad Airways Abu Dhabi Grand Prix has confirmed its biggest year yet in 2024, with AED 1.25 billion in visitor spending generated across four days, according to organiser Ethara. A record-breaking 192,000 fans attended the event at Yas Marina Circuit, marking a 12.9% increase from 2023’s 170,000 visitors.
As electric mobility continues to gain momentum in the UAE, few brands have generated as much anticipation as NIO. Known globally for its premium EVs and pioneering battery-swap technology, the company officially entered the UAE market this year, choosing Abu Dhabi as the launchpad for its Middle East operations.
To better understand NIO’s strategy, customer reception, and future growth plans in the region, we sat down with Roberto Lopes Da Silva, General Manager of NIO UAE. In this exclusive conversation with DriveArabia, he shares insights on how the brand is reshaping perceptions of electric vehicles,
Following its launch in the Middle East, NIO is ramping up its presence across the region with a growing lineup of smart electric vehicles, cutting-edge battery swapping technology, and an integrated user ecosystem that extends far beyond traditional car ownership. The brand has quickly positioned itself as a premium EV player by combining performance, intelligence, and design into a future-ready mobility experience tailored for local conditions.
In a regional first, Porsche Centre Abu Dhabi and Al Ain has successfully installed the high-performance Manthey Performance Kit on the latest Porsche 911 GT3 RS (Type 992), marking a milestone in aftermarket motorsport-grade upgrades in the UAE.
Developed by Manthey Racing in collaboration with Porsche, the Manthey Kit is a factory-approved set of enhancements aimed at boosting the track capabilities of the already hardcore GT3 RS while retaining full road legality. The installation in Abu Dhabi represents not just a technical achievement but a growing demand for serious performance upgrades in the local Porsche community.
In a major step towards expanding its global footprint, VOYAH, a premium electric vehicle brand under China’s Dongfeng Motor Corporation, has officially debuted in the UAE. The brand enters the market through Performance Plus Motors, a subsidiary of Abu Dhabi Motors, which is now the exclusive distributor for VOYAH across the United Arab Emirates.