SOUEAST UAE Opens New Abu Dhabi Showroom, Previews upcoming S08DM PHEV SUV

SOUEAST UAE, the Chinese automotive brand known for producing technologically advanced SUVs, has officially opened its third UAE showroom, located in Abu Dhabi, marking another key milestone in its regional expansion under Elite Group Holding.

Following the success of its Dubai showrooms, the move into the nation’s capital underscores both strong customer demand and the brand’s strategic vision to make its intelligent and sustainable vehicles more accessible across the Emirates.

As part of the launch celebration, SOUEAST UAE offered an exclusive preview of the upcoming S08DM, a seven-seater plug-in hybrid SUV set to officially launch in early 2026. The new S08DM features advanced dual-mode hybrid technology and delivers an impressive 355 horsepower and 530 Nm of torque, combining strong performance with eco-friendly efficiency.

The new 520-square-metre Abu Dhabi showroom, which opened to the public on September 15, 2025, showcases SOUEAST UAE’s full range of models — including the S06, S06 DM (PHEV), S07, and S09. It also offers a premium customer experience, with dedicated facilities including a café, kids’ play area, accessories zone, and private parking.

To mark the occasion, SOUEAST UAE is offering exclusive launch offers and giveaways across its entire lineup for a limited time, reinforcing its commitment to delivering value and accessibility to UAE customers.

Since entering the UAE market in early 2025, SOUEAST UAE has been steadily gaining traction under Elite Group Holding, driven by its “Ease Your Life” philosophy—a blend of practicality, modern design, and smart technology that aims to simplify everyday mobility. The Abu Dhabi showroom not only strengthens its retail footprint but also serves as a strategic hub to support customer engagement and aftersales excellence across the region.

“The opening of our new showroom in Abu Dhabi marks a proud and strategic milestone in SOUEAST UAE’s growth journey,” said Elie Nehme, Senior General Manager of SOUEAST UAE. “Expanding into the capital reflects our long-term vision to bring our advanced mobility solutions closer to customers across the nation. Abu Dhabi represents a dynamic and forward-thinking market, and this showroom reinforces our commitment to customer experience, innovation, and sustainability.”

SOUEAST UAE’s continued growth aligns with the UAE’s national goals of advancing innovation, sustainability, and intelligent mobility. With plug-in hybrid models already available and several new launches planned for 2026, the brand is positioning itself as a forward-thinking player in the region’s evolving automotive market.