VOYAH enters UAE market with two new EV models

In a major step towards expanding its global footprint, VOYAH, a premium electric vehicle brand under China’s Dongfeng Motor Corporation, has officially debuted in the UAE. The brand enters the market through Performance Plus Motors, a subsidiary of Abu Dhabi Motors, which is now the exclusive distributor for VOYAH across the United Arab Emirates.

This launch is aligned with the UAE’s broader goals of reducing emissions and promoting sustainable mobility, in line with Net Zero by 2050 and the UAE Centennial 2071 initiatives. 

VOYAH Dream and VOYAH Free unveiled

At launch, VOYAH is introducing two all-electric luxury SUVs to the UAE: the VOYAH Dream and the VOYAH Free.

Syed Faiz Karim, CEO, Abu Dhabi Motors, said: “At Performance Plus Motors, a subsidiary of Abu Dhabi Motors we are proud to partner with Voyah and bring the next generation of electric luxury to the UAE. As the region accelerates its transition to clean energy, VOYAH’s intelligent, high-performance vehicles offer not only sustainable alternatives but an elevated driving experience.”

The VOYAH Dream is an all-electric MPV that combines cutting-edge technology with premium comfort. With its sleek, futuristic design and a spacious, tech-loaded cabin, it caters to discerning buyers seeking luxury and sustainability. The dual-tone exterior and striking LED lighting make a strong statement, while the high-end interior features reclining seats, ambient lighting, and advanced infotainment.

Powered by a robust electric drivetrain, it delivers smooth, silent performance with an impressive CLTC-rated driving range of up to 1,231 km. Competing in the premium MPV segment, the Voyah Dream is a compelling choice for those who want premium and eco-friendly mobility.

The VOYAH Free, meanwhile, brings a performance-focused driving experience. This region is getting the FREE 318 variant with a more aggressive styling. It uses a 106 kWh battery which produces about 489 hp and 720 Nm of torque.

It features a HarmonyOS-powered cockpit, and improved intelligent driving and safety systems. VOYAH claims it’s been designed specifically to meet the needs of UAE drivers and is equipped for the region’s road and climate conditions.

Fast-growing EV brand eyes Middle East growth

VOYAH has already seen rapid international expansion, with a 205% year-on-year sales growth in European markets like Norway and Denmark. The UAE now becomes the brand’s first Middle East market and a strategic hub for further regional growth. The first showroom is in Abu Dhabi, with more showrooms opening across the country in the near future.

VOYAH’s parent company, Dongfeng Motor Corporation, is one of China’s largest automotive groups, giving the brand a strong manufacturing and R&D backbone. With its UAE launch, VOYAH joins a growing list of Chinese EV brands making inroads into the Gulf region.