Dubai Police has introduced the VOYAH FREE extended-range electric vehicle (EREV) into its patrol fleet, in collaboration with Performance Plus Motors. The move reflects the force’s ongoing push towards smart and sustainable mobility solutions across its operations.
As the UAE accelerates toward an electrified future, new-energy brands are entering the market with increasingly sophisticated strategies tailored to regional expectations. Among them is VOYAH, positioning itself as a premium player that blends electric innovation with long-distance practicality, a key consideration for UAE drivers.
DriveArabia sat down with Mohamed Elzawawy, General Manager of Performance Plus Motors, to discuss VOYAH’s growing lineup, the brand’s extended-range electric technology, and how its ownership model is being structured to build long-term customer confidence. From product strategy to aftersales support, the conversation sheds light on how VOYAH aims to establish itself as a serious contender in the UAE’s evolving premium mobility landscape.
In a major step towards expanding its global footprint, VOYAH, a premium electric vehicle brand under China’s Dongfeng Motor Corporation, has officially debuted in the UAE. The brand enters the market through Performance Plus Motors, a subsidiary of Abu Dhabi Motors, which is now the exclusive distributor for VOYAH across the United Arab Emirates.