Interview: Mohamed Elzawawy on VOYAH’s Premium EV Strategy in the UAE

As the UAE accelerates toward an electrified future, new-energy brands are entering the market with increasingly sophisticated strategies tailored to regional expectations. Among them is VOYAH, positioning itself as a premium player that blends electric innovation with long-distance practicality, a key consideration for UAE drivers.

DriveArabia sat down with Mohamed Elzawawy, General Manager of Performance Plus Motors, to discuss VOYAH’s growing lineup, the brand’s extended-range electric technology, and how its ownership model is being structured to build long-term customer confidence. From product strategy to aftersales support, the conversation sheds light on how VOYAH aims to establish itself as a serious contender in the UAE’s evolving premium mobility landscape.

VOYAH is positioning itself as a premium new-energy brand in the UAE. Can you walk us through the current VOYAH lineup and explain how each model is tailored to meet the expectations of UAE customers?

VOYAH’s UAE lineup is designed around what premium customers value most: performance, comfort, advanced technology, and long-distance practicality.

The VOYAH FREE is the core model and is offered as an extended-range electric vehicle (EREV), delivering electric-first driving with the reassurance of extended range. This makes it well suited to inter-emirate travel, while its strong performance, refined interior, and advanced driver assistance systems meet the expectations of UAE SUV buyers.

The VOYAH DREAM is positioned as a plug-in hybrid MPV, focusing on space, comfort, and efficiency. It appeals to families and executive mobility users who prioritise rear-seat luxury, a smooth ride, and premium practicality.

The VOYAH Taishan is planned to debut in the UAE in Q1, strengthening VOYAH’s presence in the large premium SUV segment. It offers bold design, advanced intelligent technology, and a commanding road presence, catering to customers seeking flagship-level comfort, performance, space, and refined luxury.

The next model is the VOYAH PASSION, which will expand the lineup into the premium sedan segment, targeting professionals seeking elegant design, advanced technology, and refined performance.

Extended-Range Electric Vehicle (EREV) technology is still relatively new to many buyers in the region. How does VOYAH’s EREV approach address range anxiety, performance expectations, and real-world driving conditions in the UAE?

VOYAH’s Extended-Range Electric Vehicle technology is designed to deliver the benefits of electric driving while directly addressing the realities of UAE driving conditions.

VOYAH EREV models operate primarily as electric vehicles for daily use, offering smooth, quiet performance and strong instant torque. To address range anxiety, a compact petrol generator supports the battery when required, allowing the vehicle to continue operating without reliance on public charging infrastructure. In the case of the VOYAH FREE, this delivers a combined driving range of up to 1,357 km, making it particularly relevant in the UAE, where long inter-emirate journeys and varying charging access remain part of everyday driving.

From a performance perspective, the system ensures consistent power delivery regardless of battery level, maintaining confidence on highways and during extended drives. In real-world conditions, including high temperatures and longer distances, the EREV setup provides flexibility, uninterrupted mobility, and peace of mind, combining electric efficiency with the reassurance of extended range.

Overall, VOYAH’s EREV approach offers a practical bridge between traditional vehicles and full electrification, aligning well with the expectations of UAE customers who want electric innovation without compromise.

What is the long-term vision for VOYAH under Performance Plus Motors in the UAE, and how does it align with the country’s broader electrification and sustainability goals?

The long-term vision for VOYAH UAE under Performance Plus Motors is to establish the brand as a trusted premium new-energy player with a strong and sustainable presence in the UAE.

This vision is built around gradual market expansion, a carefully phased product rollout, and long-term investment in retail, service, and aftersales infrastructure. VOYAH aims to support customers throughout their transition to electrified mobility by offering practical technologies such as extended-range electric vehicles, comprehensive ownership packages, and consistent service standards that build confidence over time.

This approach aligns closely with the UAE’s broader electrification and sustainability goals, including the Net Zero by 2050 Strategy, by encouraging adoption of lower-emission mobility solutions without disrupting daily driving needs. By combining innovation, practicality, and premium ownership experiences, VOYAH is positioned to contribute meaningfully to the country’s shift toward cleaner, more sustainable transportation.

Customer centricity is becoming a key differentiator in today’s automotive market. How is Performance Plus Motors shaping the ownership and aftersales experience for VOYAH customers to build long-term trust and confidence?

Customer centricity sits at the heart of how Performance Plus Motors is building VOYAH in the UAE, with a strong focus on trust, transparency, and long-term ownership confidence.

From the outset, customers are supported through a seamless ownership journey that covers sales, service, and spare parts under one integrated structure. Dedicated VOYAH facilities and trained teams ensure consistent standards, clear communication, and personalised support at every touchpoint.

Aftersales plays a central role in building confidence. VOYAH customers benefit from a comprehensive ownership package that includes long-term warranties, scheduled service coverage, and responsive technical support, all designed to reduce uncertainty around new-energy ownership. This is complemented by proactive follow-ups, clear maintenance guidance, and quick turnaround times to ensure peace of mind.

By combining premium service standards with practical ownership solutions and a customer-first mindset, Performance Plus Motors is positioning VOYAH not just as a vehicle purchase, but as a long-term relationship built on reliability, care, and confidence.

With competitive pricing and launch offers playing a major role in EV adoption, what current offers or ownership packages are available for VOYAH customers, and how do they enhance the brand’s value proposition in the UAE?

Competitive pricing and strong ownership packages play a critical role in accelerating EV adoption in the UAE, and VOYAH addresses this by making long-term ownership simple, transparent, and high in value.

Under VOYAH UAE, customers benefit from an exclusive ownership package worth up to AED 22,000, designed to remove common concerns around cost, maintenance, and new-energy adoption. This includes:

• Vehicle warranty of 5 years or 100,000 km
• Battery warranty of 8 years or 150,000 km
• Service contract for 3 years or 60,000 km
• One-year insurance, registration, and window tinting
• Free wallbox charger with installation

These benefits significantly enhance VOYAH’s value proposition by reducing upfront and long-term ownership costs while reinforcing confidence in product quality and aftersales support. Combined with VOYAH’s premium design, advanced technology, and extended-range electric capability, this ownership package positions the brand as a compelling and practical premium new-energy choice for UAE customers.