Arabian Automobiles with ENOC Lubricants announce Xplore UAE

Arabian Automobiles, the exclusive dealer for Nissan, Infiniti and Renault in Dubai and the Northern Emirates, in association with ENOC Lubricants, a subsidiary of the Emirates National Oil Company (ENOC), announce the second edition of the ‘Xplore UAE’ off-road driving event.

The 4×4 off-roading event titled ‘Xplore UAE II’ is being held on 11th December, 2009 and supports the Rashid Paediatric Therapy Center in Dubai. The event is also supported by Goodyear which is one of the world’s largest tire companies.

The event, which will begin at the Fujairah Hilton Hotel, will be an opportunity for off-roading enthusiasts to explore the wadis and deserts of the UAE over a day-long drive which will end with dinner and entertainment. All proceeds raised from participation in Xplore UAE II will be donated to the Rashid Paediatric Therapy Center.

Announcing the event, Mr. Felix Welch, Director of Sales and Marketing at Arabian Automobiles said, “After the tremendous response to the event in 2008, we are pleased to announce the second edition of Xplore UAE. Off-roading is a signature activity in the UAE with thousands of enthusiasts enjoying the challenge of desert driving every year. Naturally, as dealers for Nissan and Infiniti vehicles we encourage owners of those particular marques to participate but equally, owners of all makes of SUVs are most welcome. Our long-standing relationship with ENOC is recognised through this event with both companies committed to supporting sections of our society who are needy and less fortunate… in this case young children through the wonderful work of the Rashid Paediatric Therapy Center in Dubai.”

On behalf of ENOC, Mr. Ahmed Al Mulla, Manager, ENOC Lubricants said, “We have created this annual event with Arabian Automobiles to provide an opportunity for SUV owners to discover the stunning beauty of our local deserts and wadis. This full-day event is designed to provide participants with the satisfaction of helping the community by simply being a part of the fun adventure we have planned for this event.”

Nissan, which offers the largest line-up of SUVs in the region, is providing the official vehicles for the safety marshals on the event. Details of entry can be found across the Nissan showrooms in Dubai and Northern Emirates and through local newspapers and automotive magazines.

What do you think?



  1. Thankyou DUBAI4X4 for an amazing day with the family, the finer details made the difference

  2. BEST DRIVE EVER!!!! excellent organizing and lovely group of marshals. DUBAI4x4!!!

  3. Have seen those guys in action and they rocked! following everyone and making sure safety is in place… they also do that sort of stuff every week! came to know their website as well:

  4. It was a great time had by all as far as I could see. Nissan provided some cars for the marshals. I had a Pathfinder which surprising to me considering how it seemed to be designed for comfort was very much at home in the offroad sections.

    The route took us through some beautiful scenery and yes the Dubai4x4 team was just great.. thanks all..

  5. amazing day, 100X better than the other fun drives this year.

    Dubai 4×4 crew and drivers are the best and nicest people ever.

  6. Great event, the dubai 4×4 guys did a great job, waiting for more…

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