Land Rover MENAP support to Pakistan flood victims

Land Rover MENAP (Middle East North Africa and Pakistan) has pledged its support and unity to the victims of the devastating floods that hit Pakistan on July 29th.

Land Rover MENAP will be donating six Land Rover Defender 110 station wagons to the Pakistan Red Crescent Society and six more to the Pakistan Army in order to help the disaster relief operation.

The vehicles will be used to deliver aid in the form of food, clean water, shelter and medical supplies to thousands of people in need in the most remote and cut-off communities.

Communities and crops have been devastated while much of the country’s infrastructure has been engulfed, damaged or destroyed by the flooding. Many roads and bridges have been badly damaged; leaving many areas cut off from normal transport links.

The Land Rover Defender has a rich heritage in providing security, safety and rescue throughout its history and the partnership with the Pakistan Red Crescent Society and the Pakistan Army will ensure much needed supplies reach the remotest areas.

“Our close links with the International Federation of Red Cross and Red Crescent Societies ensures that Land Rover MENAP is able to respond effectively to tragedies. The Land Rover Defender 110 station wagon will allow supplies to reach the victims and it is a privilege to demonstrate our commitment the people of Pakistan,” says Robin Colgan, Managing Director, Jaguar Land Rover MENAP.

Land Rover’s long and varied relationship with IFRC societies has included the donation of 60 vehicles and reached nearly 100,000 people. Meanwhile, Jaguar Land Rover employees have also been raising money to support the relief operation through internal drives across the global network.