2010 Sharjah Auto Show opens today

2010 Sharjah Auto Show opens today

His Highness Sheikh Sultan Bin Mohammed Bin Sultan Al Qassimi, Crown Prince and Deputy Ruler of Sharjah will open the 10th International Automobile Show (IAS) today (14 October 2010) at Expo Centre Sharjah, which offers car enthusiasts and families alike five days of car showcases, demonstrations and even an off-road course for visitors to tackle. DriveArabia.com also has a stand there, and is part of the judging committee for two events.

A number of dealers are using IAS as an opportunity to premiere new models in the UAE or give them their first eagerly-awaited public viewing. Arabian Automobiles, which has the largest stand, is putting the Infiniti M luxury sedan on public display for the first time, while Al Nabooda has the new Volkswagen Touareg, launched just a couple of weeks ago on show. Other notable exhibits include the Mercedes-Benz SLS AMG and R-Class facelift 2011, the Audi R8 Spyder, RS 5, and Al Habtoor Motors showcasing the new Mitsubishi ASX crossover for the first time at any exhibition.

For vintage car enthusiasts, this year IAS will also host a unique collection of more than 20 cars provided by Sharjah’s Classic Car Museum. Five of these cars were driven by His Highness Sheikh Sultan bin Mohammed bin Sultan Al-Qasimi, the Ruler of Sharjah, including a 1928 Rolls Royce and a 1949 British made Relay.

This year the IAS will run in conjunction with the Middle East Motor Tuning Show (MEMTS), a lively exhibition where the region’s major tuners and modifiers will unveil the latest customisation gadgets and technology and be on hand to offer advice on the best add-ons for different vehicles.

The show will span both indoor and outdoor exhibition space with the outdoor arena a treat for the eyes and ears as tuning experts and professional drivers show off their skills in drifting. Top Car Contest judges will choose the best customised, modified and tuned cars, while car owners can visit the dyno-test area, which tests the power output from vehicle engines

Every evening, Emirati driving pros will meet and greet visitors and experts from the Emirates Motor Sports Federation will be on hand during the day to offer tips and guidance to both car and motorbike enthusiasts.

The Nissan 4×4 Zone, meanwhile, will give visitors the opportunity to drive, or be driven, around a purpose-built assault a one metre deep water course, tackling log tracks, 45 degree incline wall, potholes and soft sand.

Elsewhere, Mohammed Ben Sulayem will present the trophies at today’s (Thursday) Middle East Motor Awards (MEMA) as chosen by a select group of motoring journalists from across the region. The awards span 17 categories from Best Sports Car to Best Large SUV and Best Exotic Car, while there will also be two special Hybrid categories – Saloon and SUV.

But the awards do not stop at the MEMAs; the Tuning Show has also developed its own competition. The Custom Design Cup, which will also be presented this weekend, which asked budding designers to re-work the interior and exterior of a Ford Mustang. The judging panel then set to work, before US celebrity mechanic Bear Garcia and his team at Bespoke Auto Design set to work bringing the winning design alive. The new look car will be unveiled by Sheikh Marwan bin Rashid Al Mualla, the brother of the Ruler of Umm Al Quwain, Chairman of the Emirates Motor Sports Federation and owner of the UAE MotorPlex.

The IAS is the Middle East’s most popular bi-annual auto exhibition, hosting some of the finest automakers from across the globe. It is held under the patronage of His Highness Sheikh Sultan Bin Mohammed Bin Sultan Al Qassimi, Crown Prince and Deputy Ruler of Sharjah. The show attracts car lovers and auto enthusiasts alike, not only from the UAE but from across the Middle East and with events for all ages.

The IAS and MEMTS will collectively span 58,000 square metres of indoor and outdoor space and is supported by the Sharjah Chamber of Commerce and Industry and the Emirates Motor Sports Federation.

For more information on the International Automobile Show, please visit www.int-autoshow.com. For more information on the Middle East Motor Tuning Show, please visit www.memts.com.

What do you think?



  1. I’ll be there Thursday morning till 2 pm. If anybody wants to meet up at evening there on any of the days, let me know here and I’ll be there.

  2. The Chevrolet Arabia facebook page says Cruze bagged the best small saloon car award, no one else has this news, can you confirm?

  3. hey Mash! Even though i see lots of VW R32 on the streets here (which makes me think they have it GCC specs and available in the showrooms)i can see no review on your blog. can you enlighten me please?

  4. Haven’t had contact with bumbling VW since 2007! Where have you been :p . Is there a new version of the R32? I don’t even remember. It’s not there at the VW Sharjah stand.

  5. Mash…I shud be there today (Friday) evening..if you around..would definitely catch up..

  6. Don’t know if I’ll be there, hehe. Lots of hours in the evening.

  7. @Mash:
    well obvioussly i have been in Dubai and just because i am not fully informed about the auto market, that would make me and people like me to… i don’t know… CHECK OUT YOUR BLOG!!! because you know nothing since 2007, that didn’t stop my friend into purchasing a brand new one in 2009, and that won’t stop me to check for specs and reviews. i don’t know…

  8. Relax dude, I was kidding. The truth is VW/Audi is run by a bunch of idiots, with the HQ not knowing what the dealer is doing, and vice versa. It was one the first spats I had with them about, where HQ claims they sell a model, I ask dealer and they say they don’t, so I write so, and HQ starts whining at me saying they do. You get it.

  9. @Mash
    Thanks for the info. My friend who owns the R32 got sacked and he has only 25K as mileage and for me he has an unimaginable good deal. that is why no matter what, i want to know things abt old cars also, not only about new stuff.
    Much appreciated.

  10. ^Ok I just got my facts straight since I was confused by what you said. I forgot that the “new” Golf MK6 just came out this year. I felt it was much older. Yes, the MK5 R32 V6 was on sale in the old shape, as there was even a press car for magazines and I saw them on the streets. It ended with the MK5 and the new MK6 model, the Golf R, has a 4-cylinder turbo, but it is not on sale here yet.

  11. hi this osman can i see the photo of this show room

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