2010 Middle East Motor Awards winners at Sharjah Auto Show

2010 Middle East Motor Awards winners at Sharjah Auto Show

German manufacturers Mercedes-Benz and Porsche have each taken home three awards at the first Middle East Motor Awards (MEMA) today. The awards were based on points issued by 13 judges for each nominated model. I was one of the judges.

Overall, Mercedes-Benz was nominated in five categories, picking up the Best Premium Saloon for the E-Class, Best Luxury Saloon for its S500, and Best Premium Sports SUV for the ML 63 AMG.

The MEMAs were this year held alongside the International Automobile Show (IAS) at Expo Centre Sharjah. A panel of motoring experts and journalists from across the Middle East region voted independently for the vehicles in 17 categories. As patron of the awards, Vice President of the FIA and President of the Automobile and Touring Club of the UAE Mohammed Ben Sulayem presented the trophies at the lunchtime ceremony.

Porsche was victorious across all sports categories, winning Best Sports Car for the Cayman S, Premium Sports Car for the 911 Turbo and Luxury Sports Saloon for the Panamera Turbo.

But while these high-end brands recorded the best results, the judges said all categories were highly competitive.

Other notable winners included Range Rover, which claimed the Best Premium Luxury SUV title and the Rolls-Royce Ghost, which was named Best Premium Luxury Saloon.

“I would like to congratulate all of the winners, many of whom fought off stiff competition to win their respective categories. The standards set by the first Middle East Motor Awards are very high, and the range of winning vehicles, not only reflects diverse consumer demand but is also an indication of how well manufacturers adapt their vehicles to meet the needs of the climate in this region,” said Saif Al Midfa, Director General of Expo Centre Sharjah, which organised the awards.

In addition to the 15 regular awards, which also included Best Compact Car (Volkswagen Scirocco), Best Exotic Car (Ferrari 458 Italia) and Best Large Saloon (Nissan Maxima), the MEMAs included two special categories for environmentally friendly vehicles; Best Hybrid Saloon, which was won by the Lexus LS 600 HL, and Best Hybrid SUV, given to the BMW X6 Active Hybrid. There were between six and 10 vehicles nominated in all but the hybrid categories.

“It is important to recognise the efforts made by manufacturers in creating environmentally friendly cars. Hopefully these awards will highlight best practice in a rapidly emerging sector of the motoring industry,” added Al Midfa.

The awards are sponsored by the Coral Beach Resort Sharjah, Air Arabia is the official Airline and Crystal Arc Gallery trophy co-sponsor.

For more information on the Middle East Motor Awards, please visit www.middleeastmotorawards.com

Winners at the 2010 Middle East Motor Awards

Best Small Saloon: Chevrolet Cruze

Best Mid Size Saloon: Hyundai Sonata

Best Large Saloon: Nissan Maxima

Best Premium Saloon: Mercedes-Benz E-Class

Best Large SUV: Toyota Land Cruiser

Best Mid Size SUV: Volvo XC60

Best Premium Sports SUV: Mercedes ML 63 AMG

Best Premium Luxury SUV: Range Rover Vogue

Best Sports Car: Porsche Cayman S

Best Premium Sports Car: Porsche 911 Turbo

Best Luxury Saloon: Mercedes S500

Best Luxury Sports Saloon: Porsche Panamera Turbo

Best Premium Luxury Saloon: Rolls-Royce Ghost

Best Compact Car: Volkswagen Scirocco

Best Exotic Car: Ferrari 458 Italia

Best Hybrid Saloon: Lexus LS 600 HL

Best Hybrid SUV: BMW X6 Active Hybrid

What do you think?



  1. So the Best Exotic Car is the Ferrari 458? As in the one that none of the regional media has even driven yet?

  2. Which one is car of the year?

  3. Author

    There is no COTY, although I just realised it now. It’d be unfair anyway to pit a Cruze against a 458. Some of the journos did drive the 458 it seems, in Europe. My own votes were somewhat different. Maybe I’ll put them up.

  4. All the other regional or continental awards around the world choose a COTY even if the nominees are all a wide variety of cars. I was quite looking forward to see which car wins COTY to be honest… Pity, having segment winners only isn’t terribly exciting.

  5. Big fan of Mercedes-Benz here and feels good to see the’ve bagged 3 awards….. What? No nominations or awards for any Audi models? 😉

  6. Author

    VW managed to slip one in. On another note, it was interesting that one manufacturer won so many, which proves the judges’ points were truly adhered to. Most magazine awards simply spread out one award to each manufacturer, to make them all happy. Notice that Ford, Honda and Mitsubishi didn’t win anything.

  7. the MB ML63 AMG beat the BMW X5 and the X6..damn!!

Browse archives

Share This